Analyzing Your Marketing Strategy Metrics

Are you analyzing marketing strategy metrics to improve the quality of your website? If not, then it's time to start now. There are key metrics you need to look into and study. It is important to have an in-depth understanding about your customers in order to gain time and a competitive edge in today's marketplace.

Some important marketing strategy metrics that deserve your attention include the following:

Website Visits:  Consider those statistics by day, week, month, and year. These will give you an idea about when your peak season is and what time of day visitors usually go to your site.   

• Visitor Geography:  Where are your visitors coming from? Consider if you are getting hits from the target area.
• Traffic Sources:  What sites refer visitors to yours (what search engine if any, blogs, websites, etc)?
• Bounce Rate:  Percentage of visitors who abandoned your site within seconds.
• Content:  Determine how your visitors are interacting with the text and other information on your website. It is possible to see their reactions if you have a blog or forum section on the site.
• SEO Ranking:  Is your website located within the first few pages of the search engine results page (SERP)? Related to traffic sources, your search engine ranking will determine whether you’ll get relevant visitors. What are the figures showing?

Besides all the facts stated above, it is crucial to study marketing metrics to determine how effective your campaign is toward fulfilling your company's goal.