Acuity Marketing, Inc. Expands Syndicated Radio Show with Custom Toll Free Number [Case Study]

Company Name: Acuity Marketing, Inc.

Contact Name: Tom Haynes – General Manager

Location: Houston, TX

Industry: Marketing Strategy Firm for Automotive Industry

Annual Revenue: N/A

Number of Employees: 23

Acuity Marketing is a digital marketing strategy firm based out of Houston, Texas. They offer a unique, and highly effective approach that sets itself apart as a premium agency for the automotive industry. Their strong focus on growing car dealers’ market share through original content creation and distribution via digital marketing channels has provided effective and widespread results.

Not just an ad placement agency, Acuity Marketing looks at each client’s individual market and specific goals. Then, they identify and focus on effective marketing efforts as well as provide full digital marketing services and support for long-term success and retention.

A toll free number was the solution to a challenge.

We have a syndicated radio product called Car Pro (CarProUsa.com), which is an original content platform. A major part of CarProUsa.com is our radio show, which airs in 23 markets around the U.S. As our show grew we really needed a vanity toll free number that could easily be remembered on the radio.

How did you implement your toll free number as a solution?

We promote the number on the radio show constantly. It is the main number we use for call-ins for listeners to get on the show. The number is promoted in the body of the content of the show.

What were some surprise benefits that you’ve found by implementing the solution?

The surprise benefit, and the one I use the most is call tracking. I can see exactly where the callers are coming from. This gives us great information, and an instant indication on how each city or market is responding to the show.

Additionally the call blocking feature has proven to be imperative to ensure new, fresh callers are making it on the show.

Any specific percentages, or data you want to share as a result from using a toll free number?

It has been enormously helpful for us to be able to view the data from each city our radio show is aired. I’m able to also track what cities we’re getting callers from. As we expand into new markets, it’s nice to be able to see how well we’re distributed. That participation is spread across all markets versus being dominated by one large market. Tracking this data ensures successful growth for Car Pro.

Advice you have from your experience in implementing a toll free number in your business marketing:

The key thing is you have to promote it heavily in other forms of marketing and advertising. You can’t just have a toll free number and not promote it. What I really like about it is: it’s easy to remember. In our case, we use both the numeric toll free number, and the vanity form: either 800-227-7777 or 800-Car-7777. We always promote it like crazy, and it works every time.

To check out Acuity Marketing’s Car Pro USA syndicated automotive news program, visit www.carprousa.com.

Photo credit: carprousa.com.

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