A Small Business Guide to the Final Play in the 4th Quarter

The weather is becoming crisp, the leaves are changing, and the kids are back in school. All these are clear signs that summer is over. While most of us are sad to see the summer go, these signs also mean another thing: It’s finally football season. It’s the time of year when we are glued to the TV every Sunday and sitting on the edge of our seats watching our favorite teams rule the field.

Too many times have we witnessed teams that control the game during the first three quarters, only to see the lead slip away in the fourth quarter. Conversely, struggling teams can suddenly come to life in the fourth quarter and snatch victory from the jaws of defeat.

The same principle applies to small business owners and entrepreneurs during the year. Many entrepreneurs rely on the fourth quarter to turn a losing year into one that firmly lands the small business in the black. Small business owners employ several strategies for reaping the benefits of robust fourth quarter sales. However, one of the most neglected strategies involves acquiring toll free numbers.

Play to Win in the Fourth Quarter. Give your brand a boost during the fourth quarter by acquiring one or more memorable toll free numbers. Catchy vanity numbers stick with your loyal customers, who pass the numbers on to friends and family members. Small business owners that establish memorable toll free numbers can expect to see an immediate return on investment and can help to boost and strengthen those fourth quarter numbers.

Get into the Backbone Position for the Fourth Quarter. You may have moved the entrepreneur ball down the field during the first three quarters, but the fourth quarter is when you need to score a touchdown. Small business owners that acquire toll free numbers build instant credibility. The building of credibility eventually leads to one of the most difficult things to achieve as a small business owner: customer trust.

When the Clock Ticks Down on Profitability. Whether you end the fourth quarter in the red or black hinges on your small business maximizing revenue and minimizing costs. Toll free numbers increase customer conversion rates by as much as 40 percent. Combined with the low cost of purchasing vanity numbers, small business owners enjoy a better and immediate return on their marketing investments.

Like the quarterback who faces a fourth down on the one-yard line as time winds down, small business owners often need a final play to ensure a profitable year. The fourth quarter makes or breaks entrepreneurs. Ensure your small business scores the winning touchdown in the fourth quarter.