A few tricks to help expand the relevancy and reach of your business whether for social media, or even your Toll Free Number.

What creates relevancy? How can you get a better grip on the daily buzz that takes place outside your cup of coffee? What’s trending, and what’s really making the headlines outside of the Harlem Shakes and Grumpy Cats? The truth about search engines and the ways they go about are directly tied to searchers’ eyes.

On the surface you can see it through localized results—how searching for “restaurant” gives you local listings, reviews, and a record of your algorithms that all establish “relevancy.” For the bigger picture, there’s a wide array of tools at your disposal. For Facebook there’s LikeButton.com. LikeButton shows links that are currently “trending” or achieving a high-volume of thumbs-up clicks—with weighted measuring toward your Facebook friends. For Twitter there’s a similar site that graphs the interactions of your account at TweetStats.com.

There is also the Google Trends Search complete with an exploration section and a Hot Searches listing. Last but not least, you can always set up your email account to receive daily Google alerts on specific keywords, rotating on a 24-hour schedule.

These measures also extend beyond the Internet. As well as expanding your scope regarding social media and Google trends, a toll free account with Custom Toll Free can provide you with similar amenities for your 800 toll free number. Custom Toll Free can help you find the best vanity number for your business and brand with their powerful search tool. There is also a toll free look up tool that helps keep track of those calling your toll free number. Custom Toll Free also helps to negotiate matching domain names and even to monitor the status of when certain 800 toll free numbers become available.

To bring out the best in your brand you’ve got to know what you’re looking for and know your audience. When it comes to doing business online and over the phone, it’s a big world out there. With the right tools you can broaden your scope and enhance your vision.