800 Number Call Capture

by: blog-editor2 , May 11, 2010

800 number call capture is a toll free services feature that has proven itself as a powerful marketing tool across a number of industries. 800 number call capture has been most prominently used in the real estate and mortgage industries to provide companies an excellent, low cost way to cultivate leads and new prospects. It can just as easily be applied to almost any business concept. You have probably already seen this form of marketing in action on "For Sale" signs and display advertising without even knowing it.

Utilizing 800 number call capture via your toll free numbers is a great marketing strategy that not only produces new clients but increases the prospects yielded from an advertising campaign to maximize your marketing ROI. Of course, using toll free numbers or vanity numbers will increase responses and make closing deals easier by themselves, but using 800 number call capture adds a new element to your arsenal. The benefits of 800 number call capture are threefold: 1. Prospects calling your 800 number from your advertising will have their phone numbers captured regardless of whether or not they leave a voicemail message. This is perfect in situations where the staff manning your business phone lines is too overwhelmed and misses calls or if a prospect gets distracted and hangs up. Then your team can add them to their lead lists and follow up. 2. 800 number call capture can dramatically increase response rates. How? Because many potential customers do not like to be pressured; often, they would much rather call a number offering a recorded message. Your 800 numbers can be set up to offer a recorded message that provides details of your product or service. Following the message, the client can choose from a range of options including connecting to different departments in your company or receiving additional information by fax, email, or text. Regardless of their choice, their call details are captured by your toll free number, allowing you to follow up and seal the deal. 3. Finally, when you call the prospect, you will have more details about your prospect's interests because of the caller detail of where they called from and what options they selected when they called. You can then research the client and target your pitch to exactly what they are looking for, thereby making closings fast and simple, further lowering your expenses and increasing profit margins.

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