6 Ways To Improve Advertising Effectiveness & Conversion Ratios

1. Credibility
The better your credibility the greater your advertising effectiveness. This has been proven time and time again by those who have used toll free numbers in their advertising campaigns. Toll free numbers lend instant credibility which can not only easily directly double your conversion rates but shorten the time it takes to close new deals and enables you to build in higher profit margins.

2. Limited availability and time pressure closes can help significantly increase your advertising effectiveness and conversion ratios. Though only if they are done sensibly. They must be believable. Making wild claims about the value of your product and then only charging $25 is just going to devalue your offering in your prospect’s minds. Similarly so will claiming that you are only going to sell ten more copies of an ebook or software program available for instant download. Put the pressure on them, but keep it realistic.

3. A or B Options
Acquiring your product shouldn’t be a choice. The only choice should be how much of it they want or which of your products is right for them. However in order to maximize your advertising effectiveness keep the options very simple or you may lose them. You can always offer add-ons later. The same goes for shipping – don’t offer to many choices.

4. Flow
Your advertising effectiveness and conversion rates depend a lot on the flow of your marketing. Does your website flow through seamlessly to make acquiring your goods or services easy? Do your email campaigns flow through to your blog or website smoothly? Do your social media profiles make it simple for fans and followers to quickly and easily find the additional information they need to make a decision?

5. Call To Action
Without a solid and powerful call to action you can’t expect your prospects to part with their money and do what you want them to. If you want the business you have to ask for it. This not only applies to email marketing, your website and direct response marketing but in person interactions as well.

6. Follow Up, Follow Up, Follow Up
Increasing your external advertising effectiveness with the above tips can do wonders for your marketing campaigns. However, it is up to you to really make the most out of every lead. What is the point in generating masses of new traffic and incoming calls if you don’t do everything you can to convert them. Your old leads are a virtual goldmine of revenues just waiting for your to capitalize on them. Make a plan to develop your CRM program a little more every month and watch your marketing ROI grow.