6 Ways to Get Your Brand in Your Customer’s Face…Now

Getting face time with your customers is extremely important as your small business competes among a raft of modern-day marketing tactics that infiltrate the globe daily.

With 2015 trends centering on authenticity, transparency, user experiences, personalized services, social reach, and emotional appeal, it’s time to take your small business into the future with branding techniques you can put to work on the fly.

How To Do It

The trends are usually spot-on, and there are a number of branding approaches that require minimal time and a small investment. What most entrepreneurs and small business owners don’t realize is that they can manage their own brand marketing rather than hiring a marketing firm.

Either way, the time is now while consumers have a sea of competitive options to choose from for their next purchase. This is one time when vanity and branding must be on the forefront of your small business campaign.

Here are six super tips to get your products on the minds and in the faces of your customers right now.

1.        Update your website as soon as possible! Are you telling your story? Customers want to know where you came from and what you’re made of. Authenticate your products by describing them with relevant, engaging text. Convince your prospects to purchase from you.

2.        Record a 1-minute video within five minutes! You can describe your products and services in a brief video and post it on your site and/or share it on your favorite social media platforms within five minutes. The power of video is attracting a broader audience to boost your brand and speak your message in just a few exciting words. Make the user experience as grand as it can be.

3.        Offer your customers a deal today! Today the world of sales and marketing is all about reciprocity. What can you give your customers to try or sample? What can you give back to them? This reciprocity approach will only increase your brand’s loyalty with customer options and deals they can’t refuse.

It’s your chance to take a personal approach, reaching out to your special audience to offer them the very products and services they are seeking. Customize the message so it is directed to every customer as your best customer.

4.        Create a newsletter that you can send in email this week! A newsletter is the perfect place to appeal to customer emotions, whether you include imagery, a comic, a recipe, or an enriching story. It’s an easy, low-cost option for attracting leads and establishing a following. Send it to everyone on your customer list, any everyone else. You may need to use your Facebook or LinkedIn account to get the word out.

5.        Post something as soon as you read this! There are posting options abound. Consider posting on social media, guest blogs, or sites such as PRWeb. A press release can go a long way toward introducing your latest product line. Certain audiences are deep in the throws of social media, and you have a near-free opportunity to engage with them directly.

6.       Reserve a vanity custom toll free number now! You can offer customers transparency with a toll free vanity number—one that reveals the words in your company name or tagline or even domain name. These vanity numbers are shown to generate calls because of easy recall and name/brand association. Provide transparent customer services and keep your customers coming back.

Take your small business up a notch, with these six super tips for placing your brand in your customer’s face. The Internet is essentially your ticket to quality brand marketing at a price you can afford, and it’s a good time to “put it out there” with a vanity and branding strategy for the long term.

Additionally, offering a toll free vanity number is another tried and true way to help get your name as well as an easy-to-remember number for customers to contact you. To learn more about how you can get your brand name in front of customers’ faces, contact the expert customer support team at Custom Toll Free by calling 1-800-CUSTOMIZE today.

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