5 Types Of Marketing You Should Never Use Without Toll Free Numbers

1. Radio Advertising

Have you ever heard an interesting advertisement on the radio that compelled you to call in, but you were driving and couldn't write the number down, and you couldn't remember it either? Me too! It's the biggest offender on our list. No matter how many times you repeat a generic number during your spot if it's not memorable you are losing a huge opportunity. I'm working with toll free numbers all the time and yet I can't tell you how many times I have driven home during rush hour listening to talk radio and said "YES" I aboslutely want to call. Driving, trying to commit that number to memory, and 2 exits down the road… nothing. It's gone. Dang, I really wanted that product too.

2. Display Advertising

Whether you are considering running billboards, bus ads, bench ads or any other type of display advertising, you shouldn’t even think about going to design without an easy to remember and catchy vanity number. With display ads, consumers generally only have a couple seconds to realize they are interested and take down your number, making vanity toll free numbers essential. Try using flash cards to see how easy your numbers are to remember.

3. Direct Mail

Direct mail remains one of the strongest and best performing offline marketing channels today. Better data and testing can help you hone in on different market segments. However it is toll free numbers that are the perfect tool for enabling you to conduct split tests and monitor the metrics that will tell you what is working the best and how you can tweak your campaigns for constantly maximizing marketing ROI.

4. Websites

Toll free numbers, especially vanity numbers offer instant legitimacy in a virtual world where it is hard to know who to trust. Having a toll free number on your website is critical if you plan on actually closing deals via e-commerce, and has been proven to dramatically reduce charge-backs. Customers that see a toll free number equate that website with higher quality products and better customer service. It instills confidence that they can reach a real person if necessary.

5. PPC Advertising

Whether you are are planning on running a banner, image or text PPC advertising and whether you plan on sticking with Google Adwords or utilizing social media networks, toll free numbers can make all the difference in generating the clicks you want. It doesn’t matter how many different ads you run and how high you bid if they do not convey immediate credibility. Quality toll free numbers do the trick and position you over competitors every time.