5 Steps to Boosting Your Social Media Results

Did you know there are over 1.1 billion monthly active users on Facebook alone? And the number of social media users only continues to grow. Saying “it’s important to be active on social media” is like telling someone to breathe. But when you’re on a limited budget, how can you effectively reach and engage your audience? Here are some simple and frugal tips to improve your social media strategy:

Ask engaging questions

People are always willing to share their opinions on social media. A simple Facebook post asking for ideas, feedback or even, “How is your Monday going?” is enough to get users commenting and conversing. You can host Q&A events on Twitter or Google Hangouts to further create a sense of community.

Promote your toll-free number

If one of your goals is to increase inbound phone leads, add your toll-free number as a call to action in your social posts. Highlight the value of contacting your business. Make it sound interesting and exciting. Provide a reason and tell your potential customers what’s in it for them.

Use free listening and monitoring tools

You might be pleasantly surprised to learn that there are many free listening and monitoring tools to help you stay on top of your social channels. Check out tools like Google Alerts, Hootsuite and Social Mention to get started.

Always be visual

Users are much more likely to interact with your social content when it involves images and graphics. Creating your own graphics can get expensive, but you can always share relevant images, charts and links that your audience will find interesting. Take photos and post bios of your team members, host a photo contest or share pictures from an industry or company event. Tools like Picasa and Canva can also help you make your own photo collages.

Auto-schedule your posts

Do you find it difficult to remember to check and post on your social accounts daily? Unless you can afford an entire marketing department to stay on top of your efforts 24/7, auto-scheduling will be your best friend. You can store months of posts and tweets in a queue that will post automatically when scheduled.

Don’t let the fast-paced world of social media leave you in the dust. Even when you’re short on time and money, these tips will help you stay on trend. For more tips on boosting your business, check out the benefits of a vanity toll-free number here: customtollfree.com/how-it-works.