5 Ideas For Expanding Your Online Marketing Strategy

1. Foursquare
For those looking to really cover all the bases with their social media marketing strategy foursquare cannot be overlooked. With April 16th now being recognized as an official ‘Foursquare Day’, over 8 million users with around 35,000 new ones joining everyday you can bet it won’t be going away anytime soon. It’s easier to get set up than you thought and can give your social media marketing strategy a new edge, making it easier to attract customers and track their behavior.

2. Stumble Upon
You may already be building a big following on Twitter and Facebook, but social bookmarking is an important next step for those companies who really want to win on the web. Bolster your online marketing strategy by starting to push into social bookmarking by adding Stumble Upon to your mix. You will also find utilizing the Su.pr tool an amazing asset which allows you to instantly syndicate your content to Facebook and Twitter and track all of your metrics in one place.

3. WordPress Frameworks & Premium Themes
Got a WordPress blog? You don’t have to settle for one of the free themes that a dozen of your competitors are also using or pay thousands to a professional design firm to get a unique and customized blog. Investing in a premium WordPress theme or framework like the Thesis Theme or Genesis will help you take your blog marketing strategy to the next level with a blog that is better coded for SEO and looks like a million dollars.

4. YouTube
You can’t pride yourself on a complete online marketing strategy without including video marketing. Don’t miss out on this powerful medium just because you may not want to be in front of the camera yourself. Utilizing outsourcing you can now find creating a slide presentation type video with voice over of hiring an attractive spokesperson much more affordable than you think.

5. Video Email
Email marketing is far from dead and is an essential part of any winning marketing strategy today. However you will find much higher open rates and conversion ratios from using video email instead of the same old static text or HTML.