5 Critical Marketing Strategy Mistakes To Avoid

1. Underestimating The Need For A Toll Free Number
Surprisingly many business today still think that they can run campaigns without a toll free number. Of course they can run them, but it obviously isn’t the smartest marketing strategy. Just consider that with an extra $19 a month for a toll free number you could be seeing 12-46% more responses and an even higher jump in your conversion rates. Why through these revenues away?

2. Thinking Your Social Media Marketing Strategy Can Wait
Just like there is only one generic 800 number and Internet domain name for your business the same goes for Twitter accounts. Failing to develop and implement a social media marketing strategy now means parting with a lot more for the same results later or being blocked out by your competitors all together. Some companies are spending incredible amounts of money on other marketing and advertising that will never see a fraction of the returns that social media could provide for the same investment.

3. Failing To Test
You have probably heard this time and time again, but if you are not testing your marketing strategy before you go storming in you are just begging to lose your money. Do your research well, get a second opinion from a pro, split test, hone your marketing strategy and keep on testing.

4. Not Having A Plan To Follow Up
Marketing strategy isn’t just about planning your initial launch and contact. If you stop here you will be missing out on many interested leads who just need that little extra nudge to be converted. It doesn’t matter whether your initial marketing strategy calls for emails, direct mail or social media, rocket your conversions with a follow up plan. Don’t desert your customers once they do business with you either. Each one is a gold mine to be tapped into for the long haul.

5. Not Tracking
You should be tracking every part of your marketing strategy and results. Only this way will you know what works, how you can be maximizing your marketing ROI, catch issues as they arise and be the first one alerted to new trends.