Feedback is your friend: How to use online reviews to start conversations by: Shannon Givens, April 16, 2019 Feedback is your friend: How to use online reviews to start conversations For better or worse, online reviews in which customers comment on their business interactions are significantly impacting purchase […] Read More
How to Create the Most Effective Vanity Phone Numbers by: Shannon Givens, While the internet has undoubtedly made it simple for consumers to gather relevant information and weigh their purchase options, phone calls remain the most direct method of contacting a business’s […] Read More
Text less, call more: How to get millennials to pick up the phone by: Shannon Givens, April 2, 2019 Millennials themselves admit it: Many would rather not talk on the phone at all if they could help it. That’s ironic, given that many constantly use their smartphones for other […] Read More
Open up: Why transparency is crucial to business by: Shannon Givens, March 19, 2019 Now that consumers are privy to instant information through social media, their expectations are higher in terms of the companies they choose to patronize. These days customers and employees, particularly […] Read More
Feeling frazzled? 7 ways small-biz owners can avoid burnout by: Shannon Givens, February 26, 2019 If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of […] Read More
Mobile vs. desktop: How do your audiences differ? by: Shannon Givens, February 12, 2019 When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their […] Read More
Just do it: 10 tips toward a powerful call to action by: Shannon Givens, January 29, 2019 When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the […] Read More
