Survey away: Market research guidelines for new small businesses by: Shannon Givens, December 10, 2019 When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales […] Read More
How to target and connect with high-value customers by: Shannon Givens, November 5, 2019 In the era of digital retail, consumers have come to expect a higher degree of convenience than ever before. The growing popularity of mobile browsing and e-commerce platforms, in particular, […] Read More
Engaging Multi-Generation Consumers: A Brief Guide to Client-Facing Communication by: Shannon Givens, September 17, 2019 Modern consumers are more diverse than ever before, but marketing to three or four different generations can be difficult for companies of all shapes and sizes. Creating highly engaging content […] Read More
A piece of the action: Consider animated graphics for your next ad by: Shannon Givens, August 20, 2019 Did you get a big kick out of cartoons as a kid? So do many adults, which explains why animated graphics and videos have become such a popular element of […] Read More
What Does a Toll Free Number Really Mean? by: Shannon Givens, July 9, 2019 In today’s overcrowded marketplace, businesses have come to rely on a variety of online and offline marketing techniques to build their brands and cut through the noise. Every day, consumers […] Read More
That’s just obnoxious: 9 online ad types that drive viewers nuts by: Shannon Givens, June 25, 2019 As an advertiser, you likely understand the reasons behind the placement and content of online ads. As a consumer, though, you may be among the many who find plenty of […] Read More
Behind the scenes: 4 insights to gather from competitors’ marketing by: Shannon Givens, June 11, 2019 If you’re looking for direction in your next marketing campaign, you might start by evaluating what your competitors are doing — especially if they’ve been in business longer than you […] Read More
Finessing phone calls: Tips for managing 5 cringe-worthy customers by: Shannon Givens, May 28, 2019 While many marketing efforts are geared toward improving customer experience, that doesn’t mean we’ll ever get to the point where all customers are enjoyable to deal with. As long as […] Read More
Judicious Jingles: How A Snappy Song Can Differentiate Your Brand by: Shannon Givens, May 14, 2019 If you’ve ever had a commercial jingle stuck in your head — say, the themes from Nationwide, Old Spice or Kit Kat — you probably understand their effectiveness. In fact, […] Read More
Digital assistance: 5 inbound marketing tips for time-starved small businesses by: Shannon Givens, April 30, 2019 “The typical work-day for the entrepreneur is undefinable — it never ends,” writes Jeff Shavitz in Entrepreneur. “Your brain is always on over-drive. You may not always be in the […] Read More
