How to Hold a Super Business Generating Event for Your Small Business by: Custom Toll Free, June 10, 2013 So what does it take to make a small business event successful? How should it be planned? How should it be funded? What and how can you make it worth your while? Today we will concentrate more on how to boost attendance and market the event so that it turns into the lead generator that you hoped it would be. After all, while the devil may be in the details, keep in mind covering all these bases can result in a heavenly return. 1- Market, market, market then market some more. Without a more detailed plan of how to get the word out about your event, you may end up with just yourself and family and friends. To avoid this, be certain to devise a detailed strategy if your event is not invitation only and spread the word as far and as wide as you can leading up to it. If you are hoping to attract a local base of prospect, then don’t neglect local publications or TV stations and radio alike. Read More
Daily Deals for Small Business Owners by: Custom Toll Free, June 8, 2013 Foursquare has just announced a new small business marketing tool aimed at mobile customers, but how entrepreneurs use the phone and social media could all be changing rapidly. After DailyDealMedia.com and 24/7 Wall St. listed Living Social as one of the major brands that may disappear by next year, and Facebook got out of the game, many got the impression that daily deals were dead. Read More
Why Does a Doctor Need a Toll Free Number? by: 00juno, June 6, 2013 You’re a medical provider in what is now a changing world. Once upon a time, doctors, dentists, physicians, and other healthcare providers could just put a sign up in the middle of a plaza and see business grow through the natural progression of word of mouth. But in this day and age, the fight to attract new patients, while keeping existing ones, demands a more aggressive and accessible approach. Now you need a Facebook, Twitter, and even a few positive reviews on various sites just to get established. Read More
The Benefits of Google Glass and Click-To-Call for Your Vanity Toll Free Numbers by: 00juno, June 4, 2013 This new technological debate has been going on for the last few months: What exactly is Google “Glass”? Even search engine experts have been scratching their heads at the thought of it: Google Glasses? Luckily Google’s great minds have chosen a few thousand or so to rock out a pair in the real world. We are getting ready to see just what these pair of frames can bring to our already technologically savy. By dialing a special 800 toll free number and entering a specific code, the “chosen” ones can get their hands on this game-changing prototype. Read More
Commercialization of Artificial Intelligence Makes Lunar Leap for Small Business Marketing by: Custom Toll Free, June 3, 2013 Everything you thought you knew about winning at small business marketing is about to change with the commercialization of A.I. technology… Cognitive Code Corporation announced that it is releasing its military grade artificial intelligence technology ‘SILVIA’ to commercial developers. Once developers get dug in and begin putting SILVIA to use for marketing the advances will make Google Glass and today’s mobile marketing look like Stone Age developments. Read More
Warning: You Are Losing Money if Your Small Business Isn’t Embracing the Digital Age by: Custom Toll Free, May 31, 2013 As a small business owner, you are pulled in many different directions, you are wearing multiple hats each day, and you are trying to make money. However, what if we told you that you are losing money if your business isn’t embracing the digital age? What does this even mean? Your business should have at least these three things: a fully operational website, an attractive and reputable brand, active social media presence, and a vanity toll free number. First let’s discuss the ways to realistically accomplish the online portion while still having time to run your business. Remember, once you’ve defined your brand you can move forward into updating your web offering and utilizing your social networks. Updating your web offering: Read More
Building Your Small Business Brand by: Custom Toll Free, May 29, 2013 Often small business owners hear of the importance of “building your personal brand,” yet many wonder as a busy business owner just exactly how to create a “business brand,” while still finding the time to run your business. It is true that most business owners are required to wear more than one hat in their daily activities. As an owner you are likely responsible for managing your staff, managing your revenue and expenses, working within your business, and making sure your product or service quality levels are what they should be to earn repeat business. That’s a tall order for any one person to fill, so then how can you make time to add building your personal brand to that sort of schedule? Defining your small business brand: Read More
The Future of Small Business Marketing by: Custom Toll Free, May 27, 2013 What’s in store for the future of small business marketing? What next generation marketing strategies and apps should entrepreneurs already be integrating? And what does this mean for small business owners today? Today and for the future, it’s all about information: business information and customer information. It’s about achieving information and even protecting it. The second point here is that the consumer data is already out there. If businesses don’t capitalize on it, the competition will. The more targeted your marketing and the better you get at the “right time, right place, right medium” trifecta, the better the better the results; maximizing marketing ROI. Read More
Why Bundle Toll Free Services With Your Own? by: Custom Toll Free, May 24, 2013 Why consider bundling toll free services with your own? Toll free numbers and the robust, yet flexible call routing options they provide are clearly in high demand today. The direction business and technology trends are headed in will make them only more essential and desirable in the future too. Toll free services are needed by all businesses that are serious about making it. This applies to brand new startups needing vanity numbers for branding, while existing businesses constantly require new batches as they expand or diversify, and for split testing marketing campaigns. Read More
Optimizing Your Call Tracking For More Connections and Conversions by: 00juno, May 23, 2013 The purpose of call tracking is to understand why customers are calling you, what they are looking for, and how you can strengthen your marketing message. Whether or not your business relies on the use of phone calls and call tracking, phone calls matter. There are still many businesses today that process their orders through phone calls at a higher volume than through a website. As much as an attractive website design displaying all your awesome features is necessary, so is accessibility. So how can you get a few more calls, a few more sales, and a few more indicators for your call tracking services? Read More
