The Worst Toll Free Numbers by: blog-editor2, May 25, 2010 Toll free numbers can absolutely compliment your business and in many cases be the single best investment you can make to maximize marketing ROI. However, a huge difference exists between winning toll free numbers that can actually rocket you ahead of your competitors, helping you to pick up market shares and operate more efficiently, and poorly chosen toll free numbers that do not live up to their full potential and can even mean wasting valuable marketing dollars. Read More
Choosing Your 800 Number – Keep It Simple by: blog-editor2, May 24, 2010 So you've decided to take advantage of the great power of having an 800 number, but how do you choose the optimal number for your business? How do you make the most out of the use of your new toll free number? One of the most important factors to consider is keeping your toll free number simple. While having an 800 number lends credibility and offers a range of great options for improving your operations, one of the greatest benefits of toll free numbers is providing your customers with an easy to remember way to contact your company. You normally only have seconds to imprint your contact information into the minds of your prospects. No doubt at some point you have heard a radio commercial or seen a TV ad that interested you, but you just couldn't write the number down in time. It doesn't matter how great your product or service is, if your customers cannot contact you, you will not realize revenue from your marketing budget and could soon find your company going out of business. Read More
What Makes A Good 800 Vanity Number? by: blog-editor2, May 21, 2010 The statistics have shown how a good 800 vanity number can deliver double digit increases in response rates and closing ratios, and clearly the credibility and branding advantages are priceless. But what makes a good 800 vanity number? Read More
How An 800 Number Can Give You More Freedom by: blog-editor2, May 20, 2010 Having an 800 number is about far more than just vanity. Yes, a toll free number or vanity number will give your enterprise instant credibility and assist you in building a stronger brand. However, for many it is the freedom to have both more flexibility in business and in their personal lives that really puts the icing on the cake when it comes to having an 800 number. Read More
Free 800 Numbers by: blog-editor2, May 19, 2010 Small businesses can benefit greatly from 800 numbers. They are an effective marketing tool that can provide instant credibility and exposure. In using a toll free 800 number, the business pays for every call made by the customer or prospect. This free call encourages everyone, including those who are minimally interested in the product or service, to pick up the phone to know more. Read More
Vanity Numbers: The Verbal Branding Revolution by: blog-editor2, May 18, 2010 They say, "A picture is worth a thousand words," but if you think about it, the words from advertising are the ones you remember the most. Even that the saying "A picture is worth a thousand words" has been remembered and passed down for decades (and not an actual picture) is proof enough that words are more powerful. Recently, a lot of buzz has circulated about verbal branding, including at expos put on by the American Marketing Association. A great verbal branding strategy should be at the core of any company's branding and marketing efforts. Read More
Outsourcing Your Toll Free Number Management by: blog-editor2, May 17, 2010 Recently, a number of articles have circulated that suggest you may want to become your own RespOrg. Clearly, these articles are nothing more than blatant advertising pieces aimed at bringing you in as a client for a service where a company will set you up under it as a RespOrg; of course, this situation will result in a handsome paycheck for that company while you do all the extremely complicated work of toll free number management, dealing with carriers, and trying to fix technical issues beyond your knowledge base. Can you do it? Sure, with a lot of training and many hours on the phone, you can probably learn to handle your own toll free number management. However, is overcoming that learning curve really the best use of your abilities and resources? Read More
800 Service Texting Marketing by: blog-editor2, May 14, 2010 One of the latest 800 service marketing tools is text marketing. No, this isn't one of those annoying junk text emails you receive on your cell phone. This 800 service is an evolution of 800 call capture that has been used successfully in many industries to increase response rates and maximize marketing ROI. Read More
Are Your Toll Free Numbers Working Hard For You? by: Custom Toll Free, May 13, 2010 So you have recognized that toll free numbers can be an extremely powerful tool for your business, either by offering them as an affiliate to add extra value for your clients or by using them to attract more clients and improve your branding and credibility. However, if you are not putting your toll free numbers to good use by making them work hard for you, then you are doing your company a disservice and giving the competition both the advantage and a chance to pass you by and steal market share from you. To make the most of your toll free numbers and ensure you are harnessing their full power, you need to make certain your 800 numbers are being properly managed, that you are utilizing all of the toll free services tools available to you, and that your company is taking advantage of any free or low cost marketing opportunities involved with acquiring new vanity numbers. It does not matter how great your vanity or toll free numbers are if they are not properly managed. Poor management of your toll free numbers can mean down time or incorrectly routed calls resulting in huge loses from missed business opportunities or even customers being routed to your competitors, meaning wasted marketing campaigns and loss of repeat and lifetime customers. Make sure you have the right RespOrg managing your toll free numbers. Most toll free services providers will include a number of tools to be used in conjunction with your toll free numbers enabling your enterprise to monitor and improve employee and marketing campaign performance, increase response rates and closing ratios and streamline your business to offer better service and more coverage at lower costs. Make sure all these tools are being utilized or be prepared to miss goals and face a shrinking budget. Besides ensuring that your toll free numbers are being used on every piece of material for your company from websites to stationery and marketing pieces, acquiring new toll free numbers, especially vanity numbers creates its own variety of marketing opportunities. Acquiring new toll free numbers and vanity numbers gives you a reason for a warm contact with potential prospects and past clients. This is also the perfect time for free press releases or other PR to announce your new toll free numbers, create a buzz and bring in new traffic for free. Credit Line: © Annsunnyday | Dreamstime.com Read More
Vanity Numbers vs. Your Competition by: blog-editor2, May 12, 2010 Get an edge over your competition by using a corporate vanity number. In today’s highly competitive environment, every advantage you can get over your competitors can mean the difference between success and failure. Vanity toll free numbers provide this competitive edge. In essence, a vanity number enables consumers to memorize your contact details without pen or paper. Depending on how good the number combination is, some customers can even remember your vanity number the first time they hear it. Read More
