Testing Your Product With a Toll Free Number by: blog-editor2, June 8, 2010 Testing new products and services as well as marketing campaigns has become more crucial than ever. Toll free numbers have now evolved as one of the essential tools every business needs, not only for credibility and running better operations, but for testing their products and marketing strategy as well. The days of just throwing together a marketing campaign and hoping it works are long gone. Today, only companies that continually test and improve are going to make it and make it big. Even during initial planning stages, toll free numbers and vanity numbers can be used to test interest in the market and which brand identity appeals most to the paying consumers you are trying to reach. Moving forward, batches of your toll free numbers can be used for measuring marketing performance and direct response tracking. Using your toll free numbers in this way enables your enterprise to split test not only your marketing message and design but the demographics you are marketing to as well. Some companies think the above level of testing is enough, and as long as they are receiving calls on their toll free numbers and traffic to their website domain names, they are doing all they can. However, nothing could be farther from the truth. What is better: 1,000 calls and 10 closed deals or 100 calls and 25 closed deals? Clearly it's the option that wastes less minutes on your toll free numbers and labor costs while offering higher closing ratios. There are lots of marketing ideas that can bring in business, but you need to find the most profitable ones that will maximize your marketing ROI. Your toll free services provider ought to be offering you real time call detail reports so you can constantly monitor performance. Once you have the calls coming in, you can test your best scripts for your teams as well as your processes and pricing options. Testing with toll free numbers can give you the edge to create the best product possible and by extension build the customer loyalty that will make your business a major player for the long run. Credit Line: © Ken Toh | Dreamstime.com Read More
Outsourcing and Toll Free Numbers by: blog-editor2, June 7, 2010 In the last few years, the trend to outsource many aspects of business operations has exploded, thanks to improved software and toll free services. The demand for increases in outsourcing has mainly arisen from the tightening economy and the need dramatically to reduce costs for labor, office space, and equipment. Call centers have been offering offshore outsourcing services for years, but the latest developments in technology as well as routing options and tools for toll free numbers have made outsourcing viable and reliable for corporations of all sizes. Read More
Toll Free Service and Your Website by: blog-editor2, June 4, 2010 Your website is both one of the key places to feature your toll free number and also one of the key parts of your brand image that should mesh with your choice of vanity number. Ideally, you will have researched the availability of domain names, business names, and toll free numbers before registering any of them in order to develop the strongest brand identity possible. While it may not always work out, it is wise to choose a web domain name and toll free service number that compliment each other. Read More
800 Reverse Phone Number Look Up – Who’s Been Calling You? by: blog-editor2, June 3, 2010 If you want to find out where your calls are coming from, it is important to find a reliable provider that can offer an 800 reverse look up service. Not all companies are created equal, so try to look for a provider who offers the following features before you choose a service. The provider you choose should have the following: Read More
What Else Can 800 Service Do For You? by: blog-editor2, June 2, 2010 By now, you already know most of the benefits of using an 800 service, but some lesser-known facts about its benefits may convince even the wariest business owner to try out this service. An 800 toll free service makes your business more accessible even in today’s tough economy. People want to cut back expenses wherever they can. Some people have even gone to the extent of having their home phone numbers cut to save on monthly expenses. Read More
Toll Free Number Providers – What's the Difference? by: admin, June 1, 2010 What's the difference between toll free number providers? Actually, a number of differences exist. Of course, just like any other industry whether it is a car, mortgage, or marketing company, some toll free number providers are better than others. Besides price, the better toll free service provider stands out with a track record of having been in business for a while, and of having established itself as an expert in the field. The company's expertise is also evidenced by how much thought and work it has put into the toll free number tools it offers. Read More
Toll Free Number Providers – What’s the Difference? by: blog-editor2, What's the difference between toll free number providers? Actually, a number of differences exist. Of course, just like any other industry whether it is a car, mortgage, or marketing company, some toll free number providers are better than others. Besides price, the better toll free service provider stands out with a track record of having been in business for a while, and of having established itself as an expert in the field. The company's expertise is also evidenced by how much thought and work it has put into the toll free number tools it offers. Read More
Use Toll Free Numbers from Anywhere by: blog-editor2, May 28, 2010 Today’s global business environment demands fast, cheap, and reliable communication services. Companies that use toll free numbers have an edge over the competition because toll free numbers give them the ability to connect with both local and international audiences without setting up various physical offices. All calls made to your chosen toll free number will be automatically forwarded to you. Read More
Why Do I Need a Toll Free Number? by: blog-editor2, May 27, 2010 Many, many reasons exist for having a toll free number for your business. Here are just a few statistics to show how 800 numbers have helped other organizations increase profit margins and maximize marketing ROI. Toll free number statistics: Ads featuring 800 numbers generate approximately 30% more orders Using a toll free number on product literature can result in 50% less product returns Several fund raising organizations realized a 25% increase in response rates when using a toll free number in their ads However, direct increases in response rates are not the only reasons why you need a toll free number. Toll free numbers offer instant credibility and present you as an established and reliable business. This perception that your company is long-lasting is extremely important considering the collapse of many organizations in recent years; you also want your company to set itself apart from the tons of start-up Internet companies launching on a tight budget. A toll free number will differentiate you as a serious company that will be around for the long-term. In addition, shrinking market shares in many industries make it necessary to operate outside of your local area to bring in the revenues you need. Consumers would rather call a company with a toll free number that appears to have a national presence rather than a number from a different area code. If you are really planning to create an empire and a business that will last, a toll free number is crucial to building your branding. Companies that build strong brands survive longer. An article in Business Week demonstrated that 30% of the most valuable brands in the world were established before 1900. While today's economy may be tighter, it is not a time to be cutting advertising and branding initiatives. In fact, the opposite is true. A PIMS study showed that during the last recession, companies that increased their spending on branding and marketing saw over a 5% higher return on their marketing dollars than those companies who decreased spending. Clearly, the current state of the economy actually presents some incredible opportunities to get ahead of your competition, jump in, and take over new markets and industries. It is up to you whether your company will take this opportunity to emerge as a leader or just wither away. Regardless of your industry, one thing is certain: those who come out on top will be those with toll free numbers. Read More
5 Products Your Toll Free Number Should Be On by: blog-editor2, May 26, 2010 At first glance, it is already apparent that toll free numbers can yield a lot of benefits for both big and small businesses. A toll free number conveys a sense of credibility, professionalism, and customer care. In this regard, one particular challenge comes to mind, “What is the best place to promote toll free numbers?” Beyond advertising your toll free number on television and in print, placing it on products is an excellent way to keep your company at the top of the customer’s mind. Read More
