1-800 Numbers to Track Direct Mail Response

Tracking the effectiveness of your marketing campaign is an essential part of maximizing your return-on-investment (ROI). It will also help you to modify the strategy and fine-tune the campaign whenever necessary. Take note that a lot of changes can occur over the duration of your marketing campaign. Tracking direct mail response is not a new concept. However, despite its popularity, its real importance is sometimes underestimated. Because the benefits of direct mail are multiple, it is important to capitalize on those benefits by accurately tracking your results. Using a 1-800 number makes analysis of your results easy.

Testing, optimizing, and monitoring should continually be done to achieve better results. It is actually quite simple to track direct mail response. If you hire a reliable marketing company, you will get comprehensive statistics of customer response. Many companies prefer to combine direct mail marketing strategies with other types of promotions. If you can afford it, radio, television, or Internet ads are definitely recommended.

It is important to use 1-800 numbers for customer response. That way, you can print the 1-800 number on your marketing pieces (or include it in your radio and television ads) and track the results of those calls. Customers are also more willing to call when they know from a toll free number that you care enough about their business not to make them pay for the call. By tracking results, you will know how many calls resulted from your direct mail compared to other forms of customer contact, which ultimately, will tell you how effective was your marketing campaign. Even a minor direct mail campaign can cost $2,000 or more, so spending another $50 or so to track results accurately with a toll free number will make the investment worthwhile. Monitoring direct mail effectiveness is not something you want to skimp on. Remember, tracking enables you to be flexible and get more value from your marketing dollar in today's economy.

Credit Line: © Olgalis | Dreamstime.com