Vanity Numbers and Smartphones by: Custom Toll Free, June 1, 2011 Smartphones have certainly helped businesses improve their advertising effectiveness in many ways. However, if you are not thinking ahead they could have a negative effect on your vanity numbers. Read More
What Is WHOIS All About & Do You Need Private Internet Domain Name Registration? by: Custom Toll Free, May 11, 2011 The WHOIS directory is an Internet listing directory which provides web domain name owner information from ICANN (Internet Corporation for Assigned Names and Numbers). The WHOIS database can be useful for looking up others, but should you try to protect your data with private registration? Read More
Cheap Internet Advertising That Can Ruin You by: Custom Toll Free, April 29, 2011 There is no denying that cheap advertising has its draws. The cost is low while the potential rewards are great. But in deciding which Internet advertising to use, it is also important to keep the long-term potential of your business in mind. Sure, cheap Internet advertising can give you short-term gains but the search engine and your consumers will ultimately frown upon most of these techniques, especially if they are unethical. Below are some methods you should avoid: Read More
Cheap Internet Advertising That Can Ruin You by: Custom Toll Free, There is no denying that cheap advertising has its draws. The cost is low while the potential rewards are great. But in deciding which Internet advertising to use, it is also important to keep the long-term potential of your business in mind. Sure, cheap Internet advertising can give you short-term gains but the search engine and your consumers will ultimately frown upon most of these techniques, especially if they are unethical. Below are some methods you should avoid: Read More
Web Domain Name Registration Length – Does It Help Page Ranking? by: Custom Toll Free, April 28, 2011 There is certainly a lot more competition on the web today than there has ever been before, so anything you can do to boost your page rank is critical. Though does the length of your web domain registration play a part? Read More
Researching Your Web Domain Name Before Start Up by: Custom Toll Free, April 26, 2011 The Internet is indispensable in today’s world. It allows people to do things which they were previously unable to. People can shop, pay bills, research and look up companies or businesses online. The Internet is like an online directory where people can get the things they want and the information they need. But in creating a website, businesses should make sure that they choose the most appropriate web domain name. Read More
New Privacy Bill Marks The Death Of Online Advertising? by: Custom Toll Free, April 22, 2011 This week we saw John McCain and John Kerry introduce a new U.S. privacy bill aimed at protecting consumer data, particularly when it comes to the Internet. So does this spell the end of online advertising? There is no question that consumers are at risk with so much of their data floating around the web. Security breaches mean big problems and open individuals up to identity theft and being targeted by scams. This new privacy bill aims to scale back the sensitive information collected by corporations to only what is necessary for a particular transaction and demands new disclosures on why certain data is being collected, who it may be shared with and how it will be safeguarded. As well of course as giving the option to opt out. Many advertisers and retail associations are not happy to say the least. They point out that this proposed bill gives the FTC too much power in enabling them to draft the bill and that it will equally harm brick and mortar businesses as well. Businesses worry that the ‘shopping experience’ could be seriously tarnished by the need to give out excessive privacy notices at the point of sale. The Direct Marketing Association has also weighed in, highlighting the fact that this is probably not the best time for harsher new regulations and restrictions just as the economy is trying to find a strong foothold again. If it became too restrictive and seriously affected online advertising which has perhaps become the saviour of the economy between job creation, retail sales and higher profit margins, we could find ourselves plunged back into an extended depression, with no light at the end of the tunnel. Perhaps the one plus is a lack of a ‘Do Not Track’ mandate for online advertising in this bill which could put the breaks on many advances in Web 3.0 and means millions of dollars wasted, and a stall in the new trend towards a more interactive experience for the customer. The truth about privacy is that we are all at risk everyday. All it takes is a desperate bank teller to clear out your bank account or sell your information. Plus perhaps the biggest danger comes from the credit reporting agencies who freely sell our private information everyday. May be this should be the first point of attack for those worried about consumer safety. So is it the end of online advertising yet? Not by a long shot. Could a tough bill make it harder for U.S. companies? Absolutely. However with globalization everything we don’t like will just go on from offshore locations and feed foreign economies while the U.S. sinks even further. Read More
855 Toll Free & Your Web Domain Name by: Custom Toll Free, April 20, 2011 If you have been planning a new start up and want to ensure the best results or are just looking for ways to improve your brand and conversions, a matching 855 toll free number and web domain name may be just what you need. Choosing a winning web domain name can be a trying process these days. It can be incredibly difficult to find an available Internet domain that suits your needs and stands out, while matching your brand. So what if you reversed the process and selected a premium 855 toll free number first and then also used it as your web domain name? It has done wonders for a number of industry leading businesses today. This provides brand unity, an easy to remember business phone number and a web domain name that provides instant credibility. The Internet may be the best way to market your business these days, yet consumers are more cautious about who they do business with. With an 855 toll free number as your web domain name you will enjoy an immediate professional image that portrays you as a sizable, professional company even if you are a one man shop. This will not only mean much higher conversion ratios from the traffic that you generate for your website but will also dramatically increase response ratios on your direct response advertising and will rocket the click throughs on your PPC campaigns for higher ROI and a shorter cash cycle. If you are already married to a web domain name, then utilize the most advanced online 855 toll free search tools to find a matching vanity number so that you can still harness these benefits. Why 855 toll free? 800 numbers are great but you will find that many of the best numbers are already in use, while the recently released 855 toll free prefix still has many fantastic and affordable choices available. Read More
Measuring Advertising Effectiveness by: Custom Toll Free, April 14, 2011 A lot of marketers put a lot of focus on launching an Internet advertising campaign. But when it comes to gauging results, they have no concrete plan. This is one of the biggest mistakes you can ever make in advertising. Fortunately, there are a lot of tools that are available for free or at a minimal price. One of the most highly-rated tools is Google Analytics which is available to anyone who signs up for an account. By plugging this into your website, you’ll get in-depth information on traffic, visitor behavior, and conversion rates for an effective advertising campaign. The data can be further segmented according to your preferences including traffic sources (referring websites) and geographical data among others. So before you launch any new advertising strategy, make sure to put analytical tools on your website. It can track the effectiveness of the campaign and provide you with solid data. Aside from measuring the increase in the traffic, you can also analyze conversions. Some examples of these include: Completed sign-up forms Purchases from your e-commerce website Downloaded Files Clicks on your contact form or email address Subscription to Newsletter As you can see, simple analytics tool can provide a minefield of data which you can use to have an effective advertising strategy. Read More
Finding the Cheapest Domain Names by: Custom Toll Free, March 17, 2011 For Internet startups, it is important to make every penny count. That means that when it comes to domain names, finding the cheapest one may be beneficial. There are many domain name registrars on the market. These providers are based from all parts of the world. In essence, there is no significant difference if you buy from one company or another because the domain name remains the same. The distinction lies in the customer support you receive, whether the seller also offers web hosting, and follow-ups when your registration is about to expire. Below are some tips that will help you find the cheapest domain names: Join domain reseller clubs A great way to find cheap deals is to sign up for domain reseller clubs. Once you become a member, you can get one piece of domain at bulk rates. As a new webmaster, this resource will also give you a better inkling about the Internet industry in general. Take note that some reseller clubs may ask for sign-up fees; try to find a club that doesn’t require payment. Get cheap top level domain (TLD) TLD simply means domain name extensions. For example, instead of getting a .com extension for your site name, you can consider .info, .tv, or .cc among others. Some TLDs can cost as little as $1/yr or even less. Consider country-specific domain names as well. Read More
