Get Instant Credibility with Vanity Numbers by: blog-editor1, March 15, 2010 Consumers trust companies that they can easily reach by phone. It gives the impression of reliability, efficiency, and customer service. Both big corporations and small businesses use vanity numbers to build a strong brand. Customers invariably believe that a company is a stable one when it doesn’t scrimp on their expenses. Read More
1800 number – Differentiating yourself from the competition by: blog-editor1, March 2, 2010 There are a wide range of ways that a 1800 number can help you with differentiating yourself from your competition. Those businesses and business owners who do not see the value and need for a toll free 1800 number are doing themselves a great dis-service. These 1800 'vanity' numbers aren't just about ego – studies have shown that selecting the right toll free number for your business can increase the response rates of your advertising efforts by 300% and can increase your sale between 20-200%! Read More
Recent Study Indicates Consumers Recall Vanity 800 Numbers 45% Better than Websites by: admin, February 5, 2010 800 Response and Infosurv recently commissioned a study that looked at the habits of 1,000 consumers when they were presented with an advertisement that contained a toll free number and a web address. They found that consumers were 45% more likely to remember the vanity toll free number of a company rather than its website. In one instance, a fictional ad for an auto dealer called Bayside Auto Sales presented a vanity toll free number of 800-new-auto and a website of baysideautosales.com. Respondents were 52% more likely to remember the vanity number over the website, even though the website reflected the exact company name of the auto dealer. Read More
How vanity toll-free numbers power outdoor advertising campaigns by: admin, November 22, 2009 One of the fastest-growing segments of marketing communication is outdoor advertising. Traditional billboards are benefitting from fast, lower-cost ink jet printing technologies, and new forms of outdoor ads are proliferating. These include electronic billboards, bus signs and bus wraps, kiosks, giant banners, LED message reader boards, and even taxi tops. Studies of advertisers reveal that they choose billboard ads for their superior abilities to communicate effectively, to attract new customers, and to increase sales. eMarketer Digital Intelligence predicts that US outdoor advertising revenues will rise from the $7.4 billion posted in 2007 to more than $10 billion in 2011. Outdoor advertising is known for being powerful and streamlined. According to the five principles of billboard advertising, you want to keep it simple: convey one strong visual concept about your service or product, add a tagline or call to action, and provide your company name and contact information. One of the best ways to keep it simple and effective is with a vanity toll-free number. In outdoor advertising, a great vanity toll free number does double duty, reinforcing either your company name (1-800-yourname) or your call to action (1-800-buy-sodas). A good example of a vanity number being used as a call to action is the highly successful outdoor ad campaign used by the Humane Society of the United States (HSUS) to advertise a new tip line for reporting illegal animal fighting. The vanity toll free number they chose was 1-877-TIP-HSUS. Get the most out of your outdoor advertising by prominently featuring a strong vanity toll-free number. Custom Toll Free staff can help you acquire a toll-free number that works with your brand, service, or product and takes advantage of the high-impact outdoor ad medium to capture attention and generate response. Find out more about our toll free number search. Read More
The evolution of toll-free services by: admin, July 5, 2009 Let’s start with a little history: Toll-free numbers first appeared in 1960, introduced by the US Post Office. But they really began to change the shape of business calling in 1967, when they were adopted by the old AT & T. In those days, toll-free service was known by the name of IN-WATS (Inward Wide-Area Telephone Service). You might remember hearing someone refer to a “WATS line.” It didn’t take long for major companies to see the advantages of using toll free numbers to make it easy for customers to reach them. Not surprisingly, the early adopters included companies in the hotel and car rental industries. They set up call centers serving customers who were away from home and facing long-distance calling from a relative’s phone, an expensive hotel phone, or a cumbersome public pay phone. Customers loved the convenience, and companies found that toll-free numbers generated substantial ROI. In the 1980s, vanity toll-free numbers (spelling a phoneword like 1-800-COMPANY) appeared on the scene, and companies clamored to get the best numbers. Today some vanity toll-free numbers are valued in the millions. Custom Toll Free has experience in helping businesses select not only a powerful custom toll-free number, but also the toll-free services that best fit your company’s budget and business model. An entire suite of basic services is yours for free when you activate a toll-free number with us. In additional we provide an extensive choice enhanced services including virtual PBX, hunt groups, call announcement, call recording, and VoIP termination. We make the entire process of getting a custom toll-free number convenient and fast. Contact us for more information, or get started researching a vanity toll-free number using our Available Tollfree Number Search. Read More
More digits mean more options when choosing a vanity toll free number by: admin, June 16, 2009 Many callers don’t even notice, but there are often extra digits in vanity toll free numbers. Almost all phone systems are trained to ignore the extra digits, so the call will go through even if eight or nine, rather than seven, digits follow the toll-free prefix. Vanity toll-free numbers drive sales by making it easy for consumers to remember your number. While the ideal is to find a seven-letter message that translates to an available seven-letter number, what’s most important is that the message be easy to remember. If using eight or nine letters creates a truly memorable message, you can go for it. 1-888-INSULATE, 1-866-LAWNCARE are examples of eight-letter messages where having the extra letter makes all the difference. You’ll also see an extra digit or two added at the front to differentiate your custom toll-free number, such as 1-877-99-LAWNCARE . Custom Toll Free provides some great tools, including our Available Toll Free Number Search, to help you create memorable vanity numbers. Use words you have in mind, and take a look at some of the alternatives words our tool will suggest for you. You can even adjust your search to generate results that fit the monthly price range you want to pay. Read More
4 excellent reasons companies are going the toll-free route by: admin, April 7, 2009 With all the many companies out there, consumers are wise to evaluate what will help them get fast, seamless and reasonable phone packages. Here are some reasons to access Custom Toll Free: Real-time, real cool Companies or individuals have access to real-time call reports. You are never in the dark when you have an 800 number through us. We will let you see just how many minutes you’ve used to the minute. Harness bulk-rate plans Every company has different needs when it comes to phone services. Some clients need to get bulk-rate plans. This can be done easily with help from one of our agents who can offer pricing for special services. Branded advertising Sometimes it’s all about name recognition. By using a toll free vanity number you can set your company apart from the rest. Being consistent means tying in all your creative elements from your logo and business cards to your vanity number and signage. Simplicity: looking for a number is 1-2-3 First, all you have to do to get a toll free number is do a simple search. At Custom Toll Free, this is a very easy process. Simply use the search bar at our “Available Toll Free Number Search” page and find the ideal toll free number for your business. select the “industry” to view what numbers are accessible; for instance Computers/Internet, Sports or Travel. Finally, you can filter the choices by prefix such as 800 or 866 only. You can also use the slider to indicate your projected price scale. Contact Custom Toll Free today for more advice about getting your personalized phone number. Read More
