How To Avoid The Worst 855 Vanity Numbers by: Custom Toll Free, March 24, 2011 For most the word ‘worst’ and 855 vanity numbers probably don't even belong in the same sentence. Though if you are looking to harness the power and many benefits that 855 vanity numbers can offer, of course you want to get your hands on the best possible number or numbers for your business. So what should you be looking for in a great 855 vanity number? For a start you want to make sure that any 855 vanity numbers you are considering match your branding or at least effectively target any niches that you are going after as part of your overall marketing strategy. By using the most advanced search tools for 855 vanity numbers you can search for winning toll free numbers by keyword or phrase. You will not only find that your first choice may be available but get dozens of other great suggestions as well. You may have noticed other companies utilizing toll free numbers that use more than the standard seven digits following the toll free prefix. However, while this can help to get your message across effectively and position your company well, this does leave room for mistakes on behalf of the caller and you may be best served by sticking to the normal seven digits when choosing your 855 vanity numbers. The same principal applies to spelling. Great 855 vanity numbers are easy to remember and should be easily spelled. Otherwise you face the potential of losing potential customers and referrals because they get frustrated trying to call you, or worse, get connected to your competition. One thing you shouldn’t have to worry about with 855 vanity numbers compared to the other toll free prefixes is the numbers history. In the past when reserving 800, 888, 877 or 866 numbers you always wanted to make sure that the previous owner did not have a bad reputation. Fortunately as 855 vanity numbers are new and fresh you can reserve them with confidence which is part of the reason that they have been in such high demand. Read More
What Makes A Good Internet Domain Name For A New Company? by: Custom Toll Free, March 16, 2011 Along with choosing a winning vanity number, reserving a great Internet domain name for your business is one of the most important things you can do to ensure the success of your new venture. What makes a good Internet domain name? There are two ways to select an excellent Internet domain name for your business. The first is to opt for a catchy web domain name that stands out, grabs attention and is easy to remember. While this method has worked extremely well for many others, it does unfortunately generally mean more work and will be harder and more expensive to promote. The second and preferred way to choose a great Internet domain name in terms of SEO and ease of being found is to choose a website name that tells prospects what you do and includes your main keyword. This will make is easier for new traffic to find you when they are looking for your product or service. Ideally this will also include your business name in order to unify your branding and make it easier to receive referrals and for those have heard of you offline to find you on the web. If your business name is available as an Internet domain name then you really must reserve it even if you don’t want it as your main one in order to prevent the competition from grabbing it. If the second method of choosing an Internet domain name is not an option either because it is already in use or because it is too complicated to remember quickly or will be misspelled too often then consider this third option that has been producing great results for others. Some companies have found that using their vanity number as their web domain name is helping to dramatically improve response rate and increase closing ratios. For example "www.1800-YOUR-INDUSTRY.com". This makes your Internet domain name and website instantly stand out in search results and online advertising campaigns. Why? Because it offers instant credibility and helps your stand out and appear as an expert. Read More
Using Business Phone Lines To Grab Market Share From Your Competitors by: blog-editor2, March 8, 2011 Whether you are launching a new start-up or are expanding your already successful business, the name of the game is grabbing up as much market share from your competition as possible. The more market share you own, the less expensively you can market and operate fueling further expansion and growth. Using toll free numbers for your business phone lines can enable you easily and inexpensively to swipe chunks of the market from your competitors and take your business to the next level. How? Become the #1 Brand In many industries, there is still plenty of room to get your hands on a dominating vanity number for your business phone lines to position your company as the number one choice. Think 1-800-FLOWERS and 1-800-CONTACTS. Holding this title in your industry will make you stand out as the first and best choice to do business with, and it will make marketing and closing deals easy. Mirror the Competition In some industries, you may find the most generic versions of vanity numbers for your business phone lines are already being used, but that shouldn’t stop you from pulling in plenty of new customers. If this situation is the case in your business, you have two options. The first is to grab up toll free numbers that are very similar to your competition or are common incorrect dials by those trying to reach your competition. Doing so will also help you to piggy back off of their success and marketing budgets and gain new clients. The second option is to take advantage of shared usage for your business phone lines. Shared usage allows you to get control of a premium vanity number for your industry specifically for certain geographic areas, even if others are using it somewhere else. It is extremely affordable and the positioning benefits are obvious. Take Out One Niche at a Time The wisest and most affordable way to take over your industry is to avoid going head to head for the pole position right away, and instead, use your business phone lines to take out and control one niche at a time. This niche could be a certain demographic group in your business or you could excel at one area like being faster or easier to deal with. This goal is easily accomplished by using targeted vanity numbers and forwarding them to your business phone lines. Read More
855 Numbers for Offshore Corporations by: blog-editor2, February 23, 2011 The globalization of the business world and the desire to minimize tax liabilities have spurred thousands of entrepreneurs to move their operations offshore or at least choose to incorporate their companies in destinations seen as tax havens. Fortunately, with the release of 855 numbers, these changes don’t have to mean sacrifice branding and credibility. Now it doesn’t matter whether you register your business in Belize, the British Virgin Islands, or Dubai, or you have offshore call centers in the Philippines or India because 855 numbers provide the seamless image of a credible local U.S. company. These affordable vanity numbers can provide the prestige and positioning you need to dominate your industry while demanding the maximum ROI from your organization at every level. Blocks of 855 numbers can also be used for testing and honing your advertising effectiveness as well as streamlining your operations to provide the best in customer service. For those running offshore call centers, 855 numbers are the ideal choice of a toll free number for adding more value to your services. As an affiliate partner with the world’s leading toll free service provider, you can use 855 numbers as an additional revenue stream to offset your other expenses or bundle them in packages to make your offerings more attractive than those of your competition. Your clients are going to want and need toll free numbers anyway, so why shouldn’t you be the one to profit from them? Additionally, by placing the latest widgets and toll free number search tools on your site and actively promoting 855 numbers, you will find that you have a new way to attract and pull in more traffic and potential customers who will likely become long-term users of your call center services. 855 numbers will also enable you to harvest better results for your clients, resulting in the ability to charge a premium for your services as well as creating fans that will spread the word of their success with you to other business owners and organizations. Read More
Five Reasons Not To Attempt Marketing Without Vanity Number by: blog-editor2, February 22, 2011 1. Missed Branding Opportunities Whatever type of marketing campaign you are launching, a vanity number offers instant branding. Even if your prospects do not take immediate action, an easy to remember vanity number will stick in their minds until when they do need your product or service. This truth applies to PPC advertising, direct mail, email marketing, and display ads. 2. Increased Response Rates It has been proven time and time again that toll free vanity numbers consistently provide significantly higher response rates. So, considering the small investment it takes to get a winning vanity number, why anyone would ever dream of running an ad campaign without one is a mystery. Otherwise, you are not just throwing away money but handing those prospects over to your competition. 3. Improved Closing Ratios Vanity numbers not only help increase the response rates to your advertising, but more importantly, they also improve the actual closing ratios from your campaigns. That is where you really put profits back into your pocket. Ask yourself how much a closed deal is worth, not only now but also in terms of the value of a lifelong customer and the referrals you will receive. Easily in the tens of thousands. So with some shared use, vanity numbers are available for as little at $19 a month. That small amount can provide at least two or three times the closed deals from a campaign. It is really a no brainer. 4. Tracking & Testing Toll free numbers offer the ability to track and test easily all types of metrics and variables involved in your marketing. Those tools mean the ability to identify easily what is working well and what you can improve on so you can hone your marketing into a well oiled money making machine. 5. Maximizing Marketing ROI These compounding factors of increased advertising effectiveness through better brand recognition, higher response and closing ratios, and well-tested campaigns means being able to see the maximum return on investment from your marketing budget. What you do with the extra profit is entirely up to you, whether it is expanding your marketing efforts, handing out bonuses, donating it to charity, improving your products or services, or just treating yourself to a well-deserved vacation in the sun. Going to the market without a vanity number is the equivalent of handing over large slices of market share to your competitors. Win or lose – it is all up to you. Image Credit: © Vladimir Mucibabic | Dreamstime.com Read More
Vanity Numbers – Seven Letter Business Names for Success by: blog-editor2, February 18, 2011 Vanity numbers are highly effective for one reason: it is easier to remember words than random digits. This fact is especially true when it comes to words relevant to your business. It is not surprising then that vanity numbers are more expensive than toll free numbers. In fact, many a business has been built entirely on a good vanity number. The whole purpose of vanity numbers is to encourage potential customers to call you. By using an easy to remember toll free number, you will find it easier to achieve this objective. Customer orders, concerns, and questions can immediately be attended to when people know how to reach you and even have your phone number memorized. In today's cutthroat environment, many firms are using marketing methods as well as compelling advertising strategies to stand out. Vanity numbers allow you to compete effectively with them; they allow your brand to get a “space” within the customer’s mind. After that initial impact has been established, it becomes easier to turn your leads into actual sales. Given all their benefits, seven digit vanity numbers are the key to business success. Whether you operate a startup or a large company, your vanity number will definitely contribute to your bottom line. Image Credit: © Lex Schmidt | Dreamstime.com Read More
Four Strategies for Increasing Your Advertising Effectiveness by: blog-editor2, February 15, 2011 1. Filling The Need You can debate the exact amount of white space you should have in ads and the perfect percentage of keyword density for SEO until you are blue in the face, but if your product or service is not perceived as filling an urgent and essential need, then you cannot complain about poor advertising effectiveness. Don’t just sell the features and tell prospects how your product or service works. Make sure you are promoting the real benefits for your prospective customers, the ones that are most important to them. For example, a toll free number is not just a way for your customers to reach you by phone or only a critical part of your branding. Toll free numbers have not only been proven to improve advertising effectiveness in terms of response rates but also through double digit increases in closing ratios and actual revenues. 2. Personalization Both individual and corporate consumers are becoming more demanding than ever about the products and services they choose to acquire. They want to be made to feel special and that you care about their needs, and they often will only jump on those offerings that appear to be made just for them. This case is true whether it is a new smartphone, a marketing program, or a mobile app. So consider how you can improve advertising effectiveness or add options to your products that will give that personalized "created just for me" feel. You can also achieve this customer connection by improving on tracking and the flow of your system that will present visitors to your mobile and web presence with exactly what they are looking for and need. Or perhaps you should be creating multiple mini-sites complete with their own branding and vanity numbers to target specific niches in your industry. 3. Integration In several ways, integration applies to increased advertising effectiveness. First, consumers and prospects are surrounded by so many channels these days that it is essential to keep in front of them wherever they are in order to keep your hold on your market share. No longer are consumers just bombarded by billboards, telemarketers, and TV ads. They are now permanently plugged into the likes of Twitter, Facebook, and other social media sites whether it is on the computer at work, in their cars, or via their smartphones at every other moment of the day and night. Make sure you are in front of them wherever you can be as often as you can, keeping your service fresh in their minds and making it easy for them to acquire your products and services. However, integration is now also playing an extremely important role in the form of Facebook "likes." Getting your products and business "liked" means being able to tap into the sphere of influence and social network that each of your customers has with an extremely powerful word of mouth referral, so make sure to integrate social media with the rest of your business every step of the way. 4. Make It A "No Brainer" To Do Business With You Online One major factor that has many business owners stumped at just how poorly their online advertising is performing is that they fail to recognize just how different it is doing business via the Internet than face to face. In the past, your sales team may have done great moving high end products with almost no effort at all. However, in many cases you cannot expect to charge the same premiums to complete strangers who are finding you on the web for the first time without making a solid effort to demonstrate your credibility through strong branding. You will also find your advertising effectiveness dramatically improves by offering trials or other incentives to get prospects to realize just how great your company is. Make it impossible for them to say no! Read More
Vanity Numbers and Personal Branding by: blog-editor2, February 14, 2011 Who said that only businesses can take advantage of vanity numbers? Individuals who want to create a “personal brand” can benefit from this service as well. Vanity numbers can be used as a marketing tool for personal coaches, professionals, and freelancers. Even celebrity fan clubs are getting in on the action. Vanity numbers enable them to connect with their fans easily, conveniently, and with minimal costs. Definitely, everything is about interaction these days. At the end of the day, potential clients are more likely to call a number they remember than to look for more information in the yellow pages. Calling a vanity number is also enticing because callers do not need to pay for the calls they make. If you use vanity numbers for personal branding, they will set you apart from the rest. Right now, you might be missing a lot of opportunities out there even without knowing it. But by subscribing to a toll-free vanity number today, you will begin to see the difference in your personal brand and bank account! Given all the benefits stated above, it is not surprising that an increasing number of small businesses (mostly sole proprietorships) are getting their own vanity numbers. This tool also evens out the playing ground for the self-employed, small businesses, and more established corporations. There are very few barriers to getting a toll free vanity number. Anyone who wants to create a strong personal brand should check out this option to know its advantages. Image Credit: © Oleg Pidodnya | Dreamstime.com Read More
Appraising Domain Names For Sale by: blog-editor2, February 3, 2011 Domain name appraisals have become a growing business over the last decade. When you consider how web domain names are valued, you may ask whether it is worth paying for a domain name appraisal and what is the best way to avoid overpaying for a domain name? Domain name appraising is definitely more of an art than a science. More than one way exists to appraise a domain name and a range of factors can be used to determine its value, including name length, marketability, brand recognition, industry strength, revenue, traffic, and search engine popularity as well as how a domain name compares with other recent sales. However, what a domain name is worth to one person is often far different to what the next person in line may be willing to pay for it. In fact, few other products out there vary so widely in value, with web domain names ranging from a few dollars to millions. If you are flipping domain names for profit, it may be a good move to invest in domain name appraisals or at least to educate yourself better on how they are valued. Those who want to launch new ventures with a bang and enjoy healthy amounts of traffic from day one may also benefit from further research. For most, however, it is a matter of what an individual domain name is worth to you and your brand. For example, if you made the mistake of creating other branding materials, registering a business name, and acquiring a toll free vanity number only to discover the matching domain name is taken, then you may really need it and have to be willing to pay a significant amount for it. Whereas if having a certain web domain name is just a nice addition or preference, then you obviously are not under the same pressure. There is quite a bit of strategy that goes into getting the best deal on a web domain name, and making one small mistake at the beginning could result in the owner skyrocketing his demands. So before you begin any negotiations or show any interest in a domain name that is already taken, it is wise to consult a professional service that offers web domain negotiation so you can be sure to get the best possible deal. Read More
Five Ways to Make the Most of Your Social Media Marketing This Year by: blog-editor2, February 1, 2011 1. Improve Your Product Funnel Instead of relying on your various social media marketing profiles as totally independent avenues, strive to build a better funnel that pulls all of your online marketing together, allowing each level to do its job while improving your ROI and conversion ratios. Tie together your social media marketing pages, blog, website, and email marketing campaigns to capture more prospects, close deals, and maximize the potential profit from each one. 2. Include Your Vanity Number Differentiate yourself from all of the small unprofessional fish out there and make sure to include your toll free vanity number on all of your social media marketing fan pages as well, and of course, on your blog and your communications with prospects. A catchy vanity number alone may be the closing factor you have been missing to make prospects take the action you want. 3. Work Smarter Not Harder It can sometimes seem overwhelming to produce enough content to keep all of your social media marketing channels updated or to expand into more to improve SEO and attract more traffic. However, if you create high quality original content that can be repurposed for your various forms of social media marketing, you can still reap the rewards of a bigger presence on the web while maximizing your budget. For example, commission quality articles that can then be turned into blogs, Tweets, YouTube videos, and social media marketing posts. 4. Explore Group Buying Opportunities Group buying is about to explode in a big way. It is already the only way many people shop online in China for everything from diapers to houses. Social media marketing giant Facebook has just rolled out its own experiment in group buying for members. Mercedes Benz even discovered its power by using group buying to move over 200 cars in a few hours. So why not explore the potential for your company to benefit from group power whether it is moving your own products or acquiring the things your organization needs? 5. Creating Mobile Apps Or Social Media Games It is no secret that social media marketing games have emerged as one of the biggest moneymakers in the last couple of years with a monstrous return on investment. Mobile marketing is also an exploding trend that opens the door to thousands and millions of new prospects. So why not explore the opportunity for capitalizing on these trends ahead of your direct competitors? Read More
