5 Reasons A Vanity Number Is The Best Marketing Tool You Can Invest In by: Custom Toll Free, May 6, 2011 1. Vanity Numbers Work For Everyone Vanity numbers work for every type of business in every industry. In fact not only do they work, they are essential for excelling and growing. It doesn’t matter whether you are a for profit corporation or a charity organization, if you want to survive and accomplish your mission you need a vanity number. 2. Vanity Numbers Make All Your Marketing Efforts Better Read More
Resisting Multiple Brands by: Custom Toll Free, May 5, 2011 Most entrepreneurs find themselves constantly inventing and creating new products, services and business ideas. This means the choice between launching a whole new brand for each venture or developing them under your current one. So which is the best way to go? Read More
The 4 Types Of Toll Free Numbers & Why You Need Them by: Custom Toll Free, May 3, 2011 1. Vanity Numbers Premium vanity numbers that spell out words or phrases provide incredibly powerful marketing and branding tools that can help you take your business to a whole new level and dominate your industry. These prime toll free numbers, help position your company, make referrals easier and are easily memorized. Using the most advanced toll free number search tools you can now search for available numbers in seconds using your business name, web domain name or keywords. Read More
4 Winning Vanity Number Strategies by: Custom Toll Free, April 27, 2011 1. Niche Marketing Generic vanity numbers are becoming harder to come by for most industries, and marketing pros are more and more recognizing the power of niche marketing. By using one or more highly targeted vanity numbers you can laser target niche market segments by maximizing the advertising effectiveness of each of your marketing campaigns. Think of it like using multiple web domains and landing pages to appeal to different customers on the web. Read More
855 Toll Free & Your Web Domain Name by: Custom Toll Free, April 20, 2011 If you have been planning a new start up and want to ensure the best results or are just looking for ways to improve your brand and conversions, a matching 855 toll free number and web domain name may be just what you need. Choosing a winning web domain name can be a trying process these days. It can be incredibly difficult to find an available Internet domain that suits your needs and stands out, while matching your brand. So what if you reversed the process and selected a premium 855 toll free number first and then also used it as your web domain name? It has done wonders for a number of industry leading businesses today. This provides brand unity, an easy to remember business phone number and a web domain name that provides instant credibility. The Internet may be the best way to market your business these days, yet consumers are more cautious about who they do business with. With an 855 toll free number as your web domain name you will enjoy an immediate professional image that portrays you as a sizable, professional company even if you are a one man shop. This will not only mean much higher conversion ratios from the traffic that you generate for your website but will also dramatically increase response ratios on your direct response advertising and will rocket the click throughs on your PPC campaigns for higher ROI and a shorter cash cycle. If you are already married to a web domain name, then utilize the most advanced online 855 toll free search tools to find a matching vanity number so that you can still harness these benefits. Why 855 toll free? 800 numbers are great but you will find that many of the best numbers are already in use, while the recently released 855 toll free prefix still has many fantastic and affordable choices available. Read More
Positioning and Toll Free Numbers by: Custom Toll Free, April 11, 2011 Positioning is crucial for any enterprise's success and toll free numbers could be just the tool you need to do the job. For those of you who are new to brand positioning, you can use toll free numbers to position your business both to hone in on your niche and to differentiate yourself from your competitors, or in some cases use your competition’s position to leverage credibility. For example, acquiring generic and broad industry related vanity numbers can help boost your brand’s visibility and gain masses of new leads. However these numbers are not always available, or at least not for nationwide coverage. If you can take advantage of shared usage plans to harness the power of these premium toll free numbers for certain geographic areas, you should definitely do it as well. However targeting your toll free numbers towards your niche will bring you a more qualified flow of prospects and is often easier on your marketing budget. You may be promoting exactly the same products and services as your competition. But what is it that you can hone in on that will make consumers choose you instead? What is most important to them? Speed, the inexpensive option, or just the easiest person to do business with? Think about how you can incorporate these terms in to your vanity toll free numbers and grab up market share quickly. While the above marketing strategy involves distancing and separating yourself from your competitors, you can also use their strength and larger marketing budgets against them by identifying your business with them using your toll free numbers. By comparing your organization with the leaders in your industry, you can position your business as also being a leader in your customer’s minds. Or you can simply piggy back off of their advertising. What toll free numbers are they using? Can you obtain the same toll free numbers that they have, only with different prefixes? Read More
5 Tips For Maximizing Marketing ROI by: Custom Toll Free, April 5, 2011 1. Improve Your Targeting If you want to not only increase the number of leads you have, but increase the number of deals you actual close for truly maximizing your marketing ROI, then start by improving your targeting. If you haven’t already, hone in on a niche, develop your keywords for your marketing further and look for new opportunities to position your organization as the top choice for your niche market. Read More
Is A Toll Free Number Really Worth The Expense? by: Custom Toll Free, April 1, 2011 There probably isn’t any business owner or executive out there who wouldn’t ‘like’ to have a toll free number, but is it really worth the extra expense? Many businesses are not even aware of how affordable toll free numbers are these days so do not even make an effort. Of course there are some highly sought after toll free numbers that can go for hundreds of thousands of dollars. However there are also many winning toll free numbers that can be taken advantage of through toll free shared usage plans that run as little as $20 per month! Remember toll free numbers and are not just for vanity; they offer a wide range of benefits from improved branding to making referrals easier to testing and streamlining your business processes. These benefits alone can add up to large sums of money every month, though will vary widely depending on your current business model and industry. So let’s take a look at some more specific numbers to really determine if toll free numbers are worth using. The biggest and most immediate tangible advantages of using freephone numbers are often seen in terms of response rates and closing ratios from marketing campaigns. Let’s say you are sending out a direct mail campaign to 10,000 recipients this month. Toll free numbers have proven time and time again to improve response rates to direct response marketing by 12-42% and often much more. So if you are used to getting and average response rate of 5% or 500 calls then by including toll free numbers you may likely see 60-210 more more responses from the same campaign. Businesses utilizing toll free numbers for their marketing have also reported triple digit increases in their closing ratios. So if you normally expect to close 25% or your 500 leads, 125 of them you could be seeing as many as 355 closed deals from the same campaign. It really doesn’t matter whether you have a $10 product or a $100,000 annual membership program the benefits to the revenues and the bottom line are obvious. Read More
4 Advantages Of Toll Free Shared Usage Plans by: Custom Toll Free, March 29, 2011 1. Toll Free Shared Usage Is Affordable Toll free shared usage plans mean only having to put out money for exactly what you need. If you are only doing businesses locally or in a few states why expend money for national coverage? Plus this means not wasting your staff’s valuable time and running up your labor budget. So shared usage helps you get the most out of your phone budget but maximize your man hours as well. 2. Get The Ultimate Branding Tool Instead of just using any old business phone number or a numeric toll free number, shared usage gives you access to a winning vanity number that you can use to unify and strengthen your brand while improving the effectiveness of all of your marketing. There are few branding tools that can be used in many places and have such a large impact as a premium vanity number. 3. Look Big! Toll free shared usage plans will enable you to have access to better at a small fraction of the expense you would normally have to put out. This means being able to look much bigger than you actually are and quickly grow your business both in terms of the number of clients coming through the door and the premium you can put on your products and services. 4. Maximizing Your Marketing ROI By utilizing toll free number shared usage plans you not only get to look like the big dog on the block in your local area from your own marketing, but are able to benefit from the marketing budgets of those using the same toll free number in other areas of the country. If they are doing national advertising you could be getting free marketing done for you. Plus you will also be able to piggy back off of this additional branding visibility from those relocating to your service area of those who refer their friends, family and business associates that reside in your are to your toll free number Read More
4 Advantages Of Toll Free Shared Usage Plans by: Custom Toll Free, 1. Toll Free Shared Usage Is Affordable Toll free shared usage plans mean only having to put out money for exactly what you need. If you are only doing businesses locally or in a few states why expend money for national coverage? Plus this means not wasting your staff’s valuable time and running up your labor budget. So shared usage helps you get the most out of your phone budget but maximize your man hours as well. 2. Get The Ultimate Branding Tool Read More