Keep It Classy: Simplifying Your Services toward Streamlined Accessibility by: 00juno, May 3, 2012 Read More
The Power of the iPhone: What This Means For Your Vanity Number by: Custom Toll Free, February 24, 2012 Yesterday's headlines revealed the massive toll that the iPhone is having on its competitors. Is your organization positioned to survive and thrive amongst the massive change in the tide of consumer habits? Read More
7 Tips For Better Telemarketing Campaigns by: Custom Toll Free, November 3, 2011 While many companies are focusing more and more on online marketing, telemarketing and utilizing call centers are still producing big results for those who are doing it right. So what can you do to improve your telemarketing results? Read More
Ways to Improve Marketing Effectiveness Using Social Media by: Custom Toll Free, August 1, 2011 When surfing the net, we cannot ignore that almost every webpage has its own Twitter or LinkedIn plug-in that leads you to their profile pages. This phenomenon only proves that social media marketing is on the rise and that a company who won’t get on the band wagon will most likely get left behind. Read More
Direct Marketing Tools You Must Have by: Custom Toll Free, May 23, 2011 Competition between businesses within the same niche is growing stiff every day. With the recent economic turmoil we are experiencing almost every company need to find a way to keep up with an effective marketing strategy in order to remain afloat and profitable despite of the hard times. Read More
4 Winning Vanity Number Strategies by: Custom Toll Free, April 27, 2011 1. Niche Marketing Generic vanity numbers are becoming harder to come by for most industries, and marketing pros are more and more recognizing the power of niche marketing. By using one or more highly targeted vanity numbers you can laser target niche market segments by maximizing the advertising effectiveness of each of your marketing campaigns. Think of it like using multiple web domains and landing pages to appeal to different customers on the web. Read More
New Privacy Bill Marks The Death Of Online Advertising? by: Custom Toll Free, April 22, 2011 This week we saw John McCain and John Kerry introduce a new U.S. privacy bill aimed at protecting consumer data, particularly when it comes to the Internet. So does this spell the end of online advertising? There is no question that consumers are at risk with so much of their data floating around the web. Security breaches mean big problems and open individuals up to identity theft and being targeted by scams. This new privacy bill aims to scale back the sensitive information collected by corporations to only what is necessary for a particular transaction and demands new disclosures on why certain data is being collected, who it may be shared with and how it will be safeguarded. As well of course as giving the option to opt out. Many advertisers and retail associations are not happy to say the least. They point out that this proposed bill gives the FTC too much power in enabling them to draft the bill and that it will equally harm brick and mortar businesses as well. Businesses worry that the ‘shopping experience’ could be seriously tarnished by the need to give out excessive privacy notices at the point of sale. The Direct Marketing Association has also weighed in, highlighting the fact that this is probably not the best time for harsher new regulations and restrictions just as the economy is trying to find a strong foothold again. If it became too restrictive and seriously affected online advertising which has perhaps become the saviour of the economy between job creation, retail sales and higher profit margins, we could find ourselves plunged back into an extended depression, with no light at the end of the tunnel. Perhaps the one plus is a lack of a ‘Do Not Track’ mandate for online advertising in this bill which could put the breaks on many advances in Web 3.0 and means millions of dollars wasted, and a stall in the new trend towards a more interactive experience for the customer. The truth about privacy is that we are all at risk everyday. All it takes is a desperate bank teller to clear out your bank account or sell your information. Plus perhaps the biggest danger comes from the credit reporting agencies who freely sell our private information everyday. May be this should be the first point of attack for those worried about consumer safety. So is it the end of online advertising yet? Not by a long shot. Could a tough bill make it harder for U.S. companies? Absolutely. However with globalization everything we don’t like will just go on from offshore locations and feed foreign economies while the U.S. sinks even further. Read More
How to Select Domain Name Hosts by: Custom Toll Free, March 31, 2011 With so many domain name hosts on the market today, it is difficult to choose the right provider. Most will offer similar basic features so you need to look at their prices, customer service, and reliability among others. It is possible to get excellent or lousy hosting service for the same amount so it is important to choose carefully. To help you make the right decision, we have outlined some of the essential things you should look into: It is also a good idea to choose domain name hosts that offer money back guarantee. This is testament to the company’s confidence in the quality of service they provide. Subdomains and Multiple Domain Name Hosts – ask your domain provider about this to see if they offer the service. Most don’t advertise this particular feature. Take note, however, that it may come with an extra charge so see if the prices fit your budget. Backup System – hard drive failure is more common than you think. That’s why it is important to select a provider that has a reliable backup system which can restore your files when needed. Storage Space – the you select should have ample storage space. Your needs will depend on the number of files you have (especially pictures and videos). Make sure that the hosting service you get has sufficient space and bandwidth. Price – an obvious factor is price. As mentioned earlier, you can get excellent or lousy service for the same amount. Before subscribing, read up on some online reviews and feedback. Read More
Sources Of Marketing Information by: Custom Toll Free, March 14, 2011 Whether you are launching a new venture or already have an established and successful business it is essential to constantly be in touch with sources of marketing information to stay on top of trends and maximize your marketing ROI. There are endless Internet marketing companies providing marketing information on their websites today. However you have to be able to see through the pitches on many of these websites that only promote one or two advertising methods and will tell you anything to get you to acquire their products or services. So where else should you be looking for quality marketing information? Organizations like the Direct Marketing Association (DMA) who compile data and reports and act as unbiased third parties are a great source of marketing information where you can get the real facts on what is working for others both in and out of your industry. Seminars, conventions and conferences like SXSW that is running this month in Austin, Texas are also great sources of marketing information where you can hear from live speakers, mingle with other business owners and see where marketing is headed in the future. Business coaches are actually one of the best sources of up to the minute marketing information. While they may also be promoting themselves, they have the advantage of intimate inside knowledge of which marketing channels and methods are truly working and producing the maximum results for others and do not promote any one type of advertising, but rather are motivated to make sure that you really excel. Finally you should also subscribe to a few cutting edge blogs to get a regular feed of brand new marketing information. This will give you constant inspiration and alert you to new trends as they emerge. Nothing stays the same forever and if you want to continue to grow your business you must constantly be embracing new technology and marketing tools. Read More
Online Advertising for Beginners by: blog-editor2, February 28, 2011 Advertising is basically the act of promoting your business using paid methods. Online advertising is the same as traditional advertising in many ways, but it also has its own distinctions. For example, online advertising is usually more responsive to the comments and feedbacks of users. Since feedback is immediate, mistakes can be corrected quickly as well. Another distinction of online advertising is its significantly lower cost compared to traditional advertising. In the online world, there are three players in the process: the advertiser, the publisher, and the middleman (Google Adsense, Yahoo Advertising Network, etc). Depending on the format chosen by the advertiser, the publisher will receive different levels of compensation. The amount the publishers receive would also be based on the niche's competitiveness – basically, how much advertisers are willing to pay to get better advertising than their competitors. The following types of advertising can be displayed by publishers: Graphic Advertising – mostly called banner ads, these are attractive pieces of work. Some graphic advertising makes use of animated images to catch viewer attention. Pop-up Advertising – some users dislike these types of ads, but they are highly effective. In the past, pop-up advertising was largely prevalent, but today, it is less commonly used. Text Advertising – the simplest form of advertising, text-based ads are simple and direct; it is the ad copy that will attract readers. Many other online advertising methods exist. For example, on Facebook, you can make use of both text and graphic to get viewers' attention. Social media has definitely become important; be sure to explore the opportunities in others mediums as well. Image Credit: © Frenta | Dreamstime.com Read More
