Feds Cracking Down On PPC Advertising To Promote Own Toll Free Numbers? by: Custom Toll Free, November 30, 2011 Last week the federal government swooped in to shut down hundreds of companies using PPC advertising on the web. The question is if this is out of a real concern for consumer safety or perhaps to promote their own toll free numbers and interests. More importantly could your business and PPC advertising be targeted next? Read More
Which Marketing Pieces Should You Feature Your Vanity Number? by: Custom Toll Free, November 22, 2011 So you've just acquired a new vanity number. Congratulations! However, which of your marketing pieces are you going to feature your number on? The answer is definitely all of them! You should have at least one main constant toll free number that is displayed on all of your communications. Consistency is key. Read More
Tips For Increasing Online Advertising Effectiveness by: Custom Toll Free, November 21, 2011 1. Laser Targeting Before worrying about which types of marketing channels, elements and strategies will increase your online advertising effectiveness, it is essential to hone in and define your ideal customer. Being able to laser target your best prospects will not only increase your online advertising effectiveness but it is key for maximizing your marketing ROI too. 2. Keywords Read More
5 Steps To Increased Outbound Call Center Success by: Custom Toll Free, November 17, 2011 1. It's All About Quality Data While organizations are under more pressure than ever to shave expenses there is no substitute for high quality data for your call center agents to call on. If you want to increase your ROI and shorten your cash flow cycle then don't skimp on your leads. In fact, today you may find the best solution is to generate your own warm leads to call on via social media instead of acquiring stale, overworked lists. 2. Listen To Your Call Center Agents Read More
6 Webinar Marketing Tips by: Custom Toll Free, November 10, 2011 Using webinars as marketing tools has not only become extremely popular but has emerged as one of the most effective forms of marketing for businesses today, maximizing the ROI of both time and resources. So what can you do to get the best results from your webinars and ensure that they run smoothly? 1. Dedicated Toll Free Number Read More
Forms of Direct Marketing by: Custom Toll Free, November 8, 2011 There are many forms of direct marketing for small and medium sized businesses to take advantage of today, all of which can see higher response rates and closing ratios when combined with toll free numbers. TV & Radio Commercials While the future advertising effectiveness of TV and radio may be in doubt by some, there is no question that it continues to be used with great results by those who recognize the branding benefits and use premium vanity numbers in their campaigns. Direct Mail Read More
Advertising Effectiveness: Is Print Advertising Really Dead? by: Custom Toll Free, November 1, 2011 When searching for advertising ideas, tips and advice today you might think that Internet marketing is the only option left out there. So is print really dead and if not how does it measure up in terms of advertising effectiveness today? Read More
What Are Web Analytics and How Are They Useful? by: Custom Toll Free, October 31, 2011 Web Analytics are an extremely important tool when it comes to business marketing. Newer online business entrepreneurs are extremely unfamiliar with web analytics, how to use them, or unaware of how helpful they can be. So what ARE web analytics? Read More
5 Ways To Get The Edge On Offline Marketing With Toll Free Services by: Custom Toll Free, October 27, 2011 It seems like all the focus is on Internet marketing these days. Online marketing is great but using the following offline marketing ideas and toll free numbers can help you differentiate your business and capitalize on high return channels which are increasingly being ignored by your competitors. 1. Direct Mail Read More
How Can Web Analytics Help You With Your Marketing Strategies? by: Custom Toll Free, October 25, 2011 What are web analytics exactly and why are they considered good marketing strategies? It used to be that companies could afford to try different marketing strategies all the time. Since the recession, it's harder and harder for companies to afford to do that. Now it's time to buckle down and to figure out which marketing strategies work best by taking advantage of web analytics. Read More
