800 Service Texting Marketing by: blog-editor2, May 14, 2010 One of the latest 800 service marketing tools is text marketing. No, this isn't one of those annoying junk text emails you receive on your cell phone. This 800 service is an evolution of 800 call capture that has been used successfully in many industries to increase response rates and maximize marketing ROI. Read More
Testing Advertising Strategy by: blog-editor2, March 25, 2010 Before spending good money to test advertising initiatives or strategies, it is crucial you do good research. The research process doesn't always have to be incredibly expensive or lengthy, but it should be the foundation for any business decision. A great product or service isn't going to be of much value if you don't have advertising skills or an idea of what is working in the current environment. It is always best to bounce your ideas off a marketing professional before testing advertising ideas. If you're on a tight budget, you can also analyze and research what is working for the competition or outsource the research for a few hundred dollars to a third party that can provide an outside point of view. Read More
Toll Free Service And Telemarketing by: blog-editor2, March 19, 2010 Toll free service and toll free numbers are becoming more important in telemarketing than ever. Despite increased restrictions and tougher implementation and fines involved with the FTC and the Do-not-call list, telemarketing companies continue to sprout up and grow worldwide. Many of these new or growing call centers are located outside of the US or involve remote sales teams. Read More
Use toll-free numbers to test your direct marketing campaigns by: admin, January 26, 2010 New products, new competition, new mailing lists, new government regulations — there are always reasons why you should be updating your direct marketing materials. One of the best ways to test and compare the effectiveness of new materials is by using toll-free numbers. That way you can tell immediately which offers are getting responses. Plus, response rates can be tabulated automatically through your phone system. Direct response consultants will tell you that you need to be constantly testing and refining. Here are a few of the ways you can test your materials: Test your new campaign to your current customer base. Mail to existing lists, or advertise in the existing channels. See how the new campaign compares to previous ones to the same lists. Test current directing marketing campaigns to a new customer base. Try a new mailing list, put your ads in a new periodical or on a new radio station. See how the new customer lists responds. Try out preliminary versions of a new campaign, testing to sub-sections of your existing customer list. This will help you determine which version of the new campaign to roll out to your full list. When you sign up for toll-free numbers with Custom Toll Free, you get access to an online management tool that assists you with direct response tracking. There’s even a free campaign analysis tool included; input advertising costs and see your return-on-investment expressed in terms of cost per call. Find out more. Read More
