Marketing Strategies and Web Analytics: Why Aren’t More Companies Using Them? by: blog-editor2, July 26, 2010 Why aren’t more companies spending time planning and developing marketing strategies and utilizing web analytics? At the height of the most recent economic boom, many companies felt they could afford just to throw marketing ideas against the wall to see what would stick. Most executives could still afford to golf several times a week, take plenty of expensive, exotic vacations and collect huge bonuses at the end of the year, but things are much different now. Read More
Marketing Strategies and Web Analytics: Why Aren't More Companies Using Them? by: admin, Why aren’t more companies spending time planning and developing marketing strategies and utilizing web analytics? At the height of the most recent economic boom, many companies felt they could afford just to throw marketing ideas against the wall to see what would stick. Most executives could still afford to golf several times a week, take plenty of expensive, exotic vacations and collect huge bonuses at the end of the year, but things are much different now. Read More
Three Essential Elements for Marketing Online by: blog-editor2, July 9, 2010 Marketing online has definitely established itself as the most cost effective and efficient way to advertise and gain new clients; however, it is often the small things that companies overlook or rush through that can have the biggest impact on the success of marketing online. If overlooked, these three essential elements can seriously affect the success of any Internet marketing campaign. Read More
Vanity Numbers That Close Deals by: blog-editor2, June 21, 2010 Vanity numbers are far more than just another business phone line. Numerous possibilities exist for how vanity numbers can help you to close deals in a tangible way. First, compared to using regular business phone lines and local numbers, vanity numbers have been proven dramatically to increase advertising effectiveness and response rates. With a well chosen toll free number or batch of numbers, you can expect to see a significantly higher response rate to your marketing. Clearly, every campaign is different and may make different vanity numbers desirable; however, on average most businesses see at least a 14% rise in customers contacting them as a result of using vanity numbers. Read More
Listing Your 800 Number in Directories by: blog-editor2, June 15, 2010 Once you have acquired your new 800 number, you will want to get the word out and make your number available so it can start working for you. You will want all the major directories, especially those online, to list your business and your new 800 number. You will also want to make sure your number is not listed for any other businesses by performing reverse look ups as unwanted calls not only can cost you money but tie up your toll free lines and waste labor hours. Read More
Marketing Pieces and Vanity Numbers by: blog-editor2, June 14, 2010 When obtaining new vanity numbers, many organizations question which of their marketing pieces to feature them on. The answer is definitely all of them! If you have multiple vanity numbers for different marketing strategies and campaigns, of course, they should be used appropriately, but you should have at least one main constant toll free number that is displayed on all of your communications. Read More
Five Ways Toll Free Numbers Save You Money by: blog-editor2, June 9, 2010 1. Toll free numbers have many benefits. One of the biggest benefits is how much easier it is to split test your marketing strategies. Split testing with toll free numbers results in more targeted marketing campaigns which maximize marketing ROI and enable you to do much more with your marketing budget than your competitors are able to do. Read More
Testing Your Product With a Toll Free Number by: blog-editor2, June 8, 2010 Testing new products and services as well as marketing campaigns has become more crucial than ever. Toll free numbers have now evolved as one of the essential tools every business needs, not only for credibility and running better operations, but for testing their products and marketing strategy as well. The days of just throwing together a marketing campaign and hoping it works are long gone. Today, only companies that continually test and improve are going to make it and make it big. Even during initial planning stages, toll free numbers and vanity numbers can be used to test interest in the market and which brand identity appeals most to the paying consumers you are trying to reach. Moving forward, batches of your toll free numbers can be used for measuring marketing performance and direct response tracking. Using your toll free numbers in this way enables your enterprise to split test not only your marketing message and design but the demographics you are marketing to as well. Some companies think the above level of testing is enough, and as long as they are receiving calls on their toll free numbers and traffic to their website domain names, they are doing all they can. However, nothing could be farther from the truth. What is better: 1,000 calls and 10 closed deals or 100 calls and 25 closed deals? Clearly it's the option that wastes less minutes on your toll free numbers and labor costs while offering higher closing ratios. There are lots of marketing ideas that can bring in business, but you need to find the most profitable ones that will maximize your marketing ROI. Your toll free services provider ought to be offering you real time call detail reports so you can constantly monitor performance. Once you have the calls coming in, you can test your best scripts for your teams as well as your processes and pricing options. Testing with toll free numbers can give you the edge to create the best product possible and by extension build the customer loyalty that will make your business a major player for the long run. Credit Line: © Ken Toh | Dreamstime.com Read More
Toll Free Service and Your Website by: blog-editor2, June 4, 2010 Your website is both one of the key places to feature your toll free number and also one of the key parts of your brand image that should mesh with your choice of vanity number. Ideally, you will have researched the availability of domain names, business names, and toll free numbers before registering any of them in order to develop the strongest brand identity possible. While it may not always work out, it is wise to choose a web domain name and toll free service number that compliment each other. Read More
The Worst Toll Free Numbers by: blog-editor2, May 25, 2010 Toll free numbers can absolutely compliment your business and in many cases be the single best investment you can make to maximize marketing ROI. However, a huge difference exists between winning toll free numbers that can actually rocket you ahead of your competitors, helping you to pick up market shares and operate more efficiently, and poorly chosen toll free numbers that do not live up to their full potential and can even mean wasting valuable marketing dollars. Read More
