Illegal Methods Of Advertising by: Custom Toll Free, May 23, 2011 Every business needs marketing and advertising to promote themselves and their products or services. Though if you are not careful and get caught up in illegal methods of advertising you could find yourself fined out of business in no time at all. Read More
6 Ways To Make Sure Consumers Always Have Your Phone Number Handy by: Custom Toll Free, May 20, 2011 Are you making sure that your prospects and customers all have your business phone number handy for when they need you, decide it is time to actually take you up on one of your offers or even refer you to someone else? Sometimes it is just easier and faster to call and just call the company's number you have on hand when you are really ready to take immediate action. So take a look at the following seven ways to make sure that consumers have your number ready, so that they choose you. Read More
5 Types Of Marketing You Should Never Use Without Toll Free Numbers by: Custom Toll Free, May 12, 2011 5 Types Of Marketing You Should Never Use Without Toll Free Numbers Read More
Find Phone Numbers That Make Your Sales Team More Effective by: Custom Toll Free, May 9, 2011 Can phone numbers really make a difference in the effectiveness of your phone teams? Absolutely! The phone numbers you use can make all the difference in how successful both your incoming and outgoing phone campaigns are. Vanity phone numbers have of course been proven to increase the number of incoming calls that you can generate from a large variety of advertising campaigns. However, blocks of numeric toll free numbers can be just as powerful for improving your conversion rates. Read More
Resisting Multiple Brands by: Custom Toll Free, May 5, 2011 Most entrepreneurs find themselves constantly inventing and creating new products, services and business ideas. This means the choice between launching a whole new brand for each venture or developing them under your current one. So which is the best way to go? Read More
Which Companies Need 855 Numbers? by: Custom Toll Free, May 4, 2011 The recent release of 855 numbers has created quite a buzz, but which companies should be using them? 855 numbers are really no different than any other toll free numbers. However there are likely still more of them available and there may still be some prime vanity 855 numbers that are available for much less than their 800 counterparts. Read More
The 4 Types Of Toll Free Numbers & Why You Need Them by: Custom Toll Free, May 3, 2011 1. Vanity Numbers Premium vanity numbers that spell out words or phrases provide incredibly powerful marketing and branding tools that can help you take your business to a whole new level and dominate your industry. These prime toll free numbers, help position your company, make referrals easier and are easily memorized. Using the most advanced toll free number search tools you can now search for available numbers in seconds using your business name, web domain name or keywords. Read More
New Privacy Bill Marks The Death Of Online Advertising? by: Custom Toll Free, April 22, 2011 This week we saw John McCain and John Kerry introduce a new U.S. privacy bill aimed at protecting consumer data, particularly when it comes to the Internet. So does this spell the end of online advertising? There is no question that consumers are at risk with so much of their data floating around the web. Security breaches mean big problems and open individuals up to identity theft and being targeted by scams. This new privacy bill aims to scale back the sensitive information collected by corporations to only what is necessary for a particular transaction and demands new disclosures on why certain data is being collected, who it may be shared with and how it will be safeguarded. As well of course as giving the option to opt out. Many advertisers and retail associations are not happy to say the least. They point out that this proposed bill gives the FTC too much power in enabling them to draft the bill and that it will equally harm brick and mortar businesses as well. Businesses worry that the ‘shopping experience’ could be seriously tarnished by the need to give out excessive privacy notices at the point of sale. The Direct Marketing Association has also weighed in, highlighting the fact that this is probably not the best time for harsher new regulations and restrictions just as the economy is trying to find a strong foothold again. If it became too restrictive and seriously affected online advertising which has perhaps become the saviour of the economy between job creation, retail sales and higher profit margins, we could find ourselves plunged back into an extended depression, with no light at the end of the tunnel. Perhaps the one plus is a lack of a ‘Do Not Track’ mandate for online advertising in this bill which could put the breaks on many advances in Web 3.0 and means millions of dollars wasted, and a stall in the new trend towards a more interactive experience for the customer. The truth about privacy is that we are all at risk everyday. All it takes is a desperate bank teller to clear out your bank account or sell your information. Plus perhaps the biggest danger comes from the credit reporting agencies who freely sell our private information everyday. May be this should be the first point of attack for those worried about consumer safety. So is it the end of online advertising yet? Not by a long shot. Could a tough bill make it harder for U.S. companies? Absolutely. However with globalization everything we don’t like will just go on from offshore locations and feed foreign economies while the U.S. sinks even further. Read More
Is Local Online Advertising The Best Value For Money? by: Custom Toll Free, April 21, 2011 Local search online advertising is a great addition to your marketing mix. However online Yellow Page type advertising alone probably won’t drive in all the traffic that you are looking for by itself. The experts who are really making millions a year on the web, some of whom are even making over a million a month are finally coming out and telling us that while free social media marketing is incredibly powerful, it is paid online advertising programs that are really providing the consistent, high volume of traffic they require. Though regardless of which types of online advertising that you are utilizing, your ROI and your ultimate success will to a great degree depend upon your targeting. This includes various demographics including age, income, sex, interests and of course geographic location. These are options easily taken advantage of when using Google Adwords or paid Facebook and YouTube advertising. The more targeted your online advertising, the better your advertising effectiveness, the higher your response ratios and the higher your conversion rates will be. So it is safe to say that laser targeting means maximizing your marketing ROI and the best value for your money. Some may argue that paid advertising is foolish when there are free options out there. However, those options usually end up also taking a chunk out of your budget in one way or another, whether it is content creation to do it on the scale you need or personal time invested. Also remember that it is not just the online advertising channels that you use that determines your return, but how well you use them. You must be constantly testing and improving your online advertising campaigns with toll free numbers, better content and scripts for your call center agents. Read More
5 Ideas For Expanding Your Online Marketing Strategy by: Custom Toll Free, April 19, 2011 1. Foursquare Read More
