Vanity Toll Free Numbers: An Advertisement Itself

Look around you, they are out there. You may see them on the streets, grazing the top folds of billboards or on the back pages of newspapers. We see toll free numbers all the time, whether on that said billboard, in a newspaper or magazine, on a bus, or even worn on a t-shirt. Toll free numbers have become a staple for advertising.

It’s the perfect way to say: “Hey, give us a call, on us. We’re waiting.”

Through whichever medium they appear, you’ll find that vanity numbers always find a way to slip into your train of thought; they’re just easy to remember. Consumers know they can hit up lines like 1-800 FLOWERS, 1800-GO-FED-EX, and 1-800 MICROSOFT. So is it safe to say that these numbers work for the purpose of advertising or better customer service? The numbers don’t lie.

It’s noted that vanity numbers show an 84% improved recall over numeric numbers on billboards and television. Furthermore, a 72% recall rate with vanity toll free numbers when heard on radio ads. It’s only 5% for numeric numbers.

Aside from all that, you never know which 800 vanity toll free numbers are still available. And don’t think that just because you can’t get a generic seven-letter spelling, you’re out of commission. Studies have shown that numbers such as 1-800-QUICKLOAN receive a better response rate than 1-800 MORTGAGE. So get original and get the name that best represents your company and what it does.

Having a number that’s easy to remember, catchy, and embraces your individual business best turns your calling card into an advertisement that sells itself.