Five Keys to Picking a Winning Domain Name for Your Website

Choosing a winning domain name for your business or venture's website can be difficult. When brainstorming the new website's name, a few core factors or rules should be considered.

A web domain name should absolutely blend in with the rest of your branding. Wise business people will have researched the availability of a web domain name, toll free number, and business name registration before moving ahead with a new venture. Overlooking these at the outset can be an extremely costly mistake since having to bid on or fight over a web domain that is already owned by someone else can be very expensive to the tune of spending several thousands of dollars rather than just a couple of hundred.

Branding is important when choosing a web domain name, but equally important is having a web domain name that is easy to remember and easy to spell. Otherwise, your prospective customers will end up finding your competition's websites. It is also recommended that you purchase multiple variations of your web domain name as well as likely misspellings of it so you avoid losing clients or having your competition leech off of your hard work.

The registration timeframe for a web domain name is another important factor, and one commonly overlooked. Although the matter is controversial, search engines appear to give preference to domain names that are registered for longer time periods, for example 5-10 years as opposed to 1 or 2.

Most importantly, your web domain name should tell people what you are about–what the website is for and what is your product. A proper domain name will not only drive more targeted customers to your site from your advertising, but according to SEO experts, it will also help your ranking in web searches.

Many web domain retailers offer cheap deals on web domain names ending in .us, .info and others. And there are legitimate and good arguments for choosing a .net or .org. However, it is mostly widely accepted that a .com name is really the way to go for any serious business seeking to be profitable on the Internet.