How to Rock the Value of Mobile Marketing for Small Business

The Facebook phone is finally here on T-Mobile, putting a new twist on small business marketing. So what does the new Facebook phone look like? How much will it cost? How does it change marketing strategy for small businesses?

Okay, the Facebook phone isn’t actually a new device. Instead the social network has rolled out new software “Home” which boots out apps and converts Android users’ smartphones to mobile phones with Facebook integrated into the home screen.

While it may make the Internet experience more about ‘people’ it also means more mobile marketing in your face from more sources; clearly boosting the capacity of the social giant to shop more ad space and hold a Monopoly on consumer attention. Research analysts predict Facebook’s annual U.S. mobile advertising revenue to balloon to almost $1 billion this year, with mobile ad spending in general forecast to rise 77% in 2013 to $7.29 billion.

Marketing Makeovers for Small Business

This all changes when, where, and how to reach ideal customers in the most welcome way and for maximizing marketing ROI.

Many entrepreneurs may be breathing a sigh of relief that they are no longer under the pressure to develop their own apps and can rely on mobile marketing through social platforms. However, this will require expansion on Facebook and G+ as well as anticipating rising expenses.

These trends unfortunately also mean it will be easier and more affordable for the competition to step up as well. Stand out by fortifying and unifying branding and streamlining customer service with vanity numbers backed by the best toll free service providers.

Recognize that winning in business today and enjoying the best profit margins is all about resourcefulness and innovation. Both of the above disruptions are not reliant on inventing or manufacturing new products but finding better delivery and ways to leverage what else is out there (even the competition). The easy way to do this is simply via affiliate programs.

Don’t focus on hogging the revenue in the short term and holding consumers hostage. Be outrageous, be trusted – pay it forward and it will pay you back.