What Defines a Great Brand? What you should consider when getting a vanity number for your brand?

Branding is an essential element to any marketing strategy. A great brand can go above and beyond its call to action and connect a message to a consumer within seconds. Furthermore, a well-defined brand can connect and create an instant product following. When associating a vanity toll free number to a brand, or making a new brand entirely—both of which are perfectly acceptable—there are a variety of factors to consider. Next you should consider whether or not your brand is easy to spell, easy to remember, and most of all able to convey a direct message.

Before you get started, it’s important to look up the previous history of your selected toll free number to avoid dealing with a pre-existing bad reputation that may create an uphill battle for customer satisfaction and positive brand recognition. Then, make sure the vanity number unifies your brand and, if possible, helps to captivate a new niche. There are other amenities such as the features offered by Custom Toll Free to help make your services more accessible.

A study by the Harvard Business review from last December titled, “Maintaining a Unified Brand in a Fragmented World” points out that a “transbranding” philosophy is what great companies do to push their brands forward. A great brand is:

·         Transitional. It’s important to allow enough time for a brand to evolve and align itself with the market. For example, Starbucks’ brand, the green-and-white Siren, has added to the expansion of the brand beyond coffee—which is what they always wanted.

·         Transcendent. Brands can extend a message beyond language. With that comes the ability to transcend market differences when reaching for new demographics. A great brand can cater to its niche and mainstream audience.

·         Transformable. This is what is often referred to as a “living identity”. A transformable brand can modify itself to present its properties and better champion their services.

·         Transparent. Being transparent gives customers a “we’re listening—here’s what we’re going to do” feeling. The best example is the success of Domino’s Pizza’s rebranding, bringing their customer dissatisfaction to the forefront as a means of providing “new” and “improved” ideas. Brand transparency has grown exponentially, especially with social media.

They key to making a great brand and boosting your communication—through your company profile—your vanity toll free services, and overall customer service is maximizing your connections. Better connections make for better closing. If you take these tips into consideration, you never know what kind of difference they can make to your ROI.