Small Business Survival Tip: Accessibility, Accessibility, Accessibility. How Custom Toll Free can break communication barriers.

Much like football, customer service can be a game of inches. You don’t need an Oliver Stone-directed speech from Al Pacino to tell you that. As they say in real estate: it’s all about “location, location, location”, we at Custom Toll Free believe that when it comes to conversions, it’s all about accessibility, accessibility, accessibility. The issue isn’t so much about attracting new customers to your business as much as making yourself available to answer inquiries and inspire curiosity before even attempting to make the conversion.

A recent Forbes article titled, “Four Small Business Lessons from Big Business Mistakes” was recently written by small business specialist and contributor, Jim Blasingame. The first lesson offered by Blasingame is to not create barriers to customers, and to even go as far as to ask your customers and employees to find them. The article begins with an anecdote relating to a friend who worked in a local office of a national company. After rummaging through the yellow pages, all he could find was a toll free number that connected to an answering machine for the entire company, not listing the local branch anywhere in the system directory.

Upon finding the local office number, the author called only to find that his friend—among many others—had been laid off by the company. Blasingame delves further into short-term planning versus long-term goals in terms of decision-making, providing the final argument that had there been a more robust solution to connect callers to the local offices via their toll free number, his friend and co-workers wouldn’t have been laid off.

One big advantage for small businesses is the ability to see barriers through a clearer scope than big businesses. There are also less, if any, hoops to jump through in terms of changing direction. And when it comes to pointing out barriers in customer communication, a swifter and smaller business can see openings and follow through with new solutions. For a small business a toll free number boosts professionalism. In addition, adding a vanity toll free number can certainly give a smaller business the distinct advantage over a bigger business. Why? Accessibility, accessibility, accessibility.

Custom Toll Free’s features and tools for small businesses come equipped to shatter barriers in customer service before they even come up. Especially where other businesses may have a tendency of dropping the ball, you can keep yourself in a position to serve and satisfy. Just for the next few weeks, you can get this valuable asset, alongside Custom Toll Free’s customer service and amenities for only $15 a month between now and April 15th. So go out there and break some barriers; you never know what difference a few more made connections can make.