4 Marketing Tools to Effectively Increase Credibility

In today’s constantly changing business environment, it can be hard to set yourself apart from your many competitors. With millions of brands vying for attention from consumers, your brand needs to be different in order to grow. Your marketing efforts should communicate your company’s culture, values and promise in order to show your brand’s true personality.

Here are four marketing tools you can use to instantly boost credibility and grow your customer base:

Custom domains and email addresses

A custom domain name separates your website from a sub-domain, showing that you are an esteemed organization. This alone will help set your brand apart. Domain names are very affordable and you can even purchase more than one to capitalize on local searches. Using a country specific domain name will help customers find you quickly.

Vanity toll-free number

A toll-free number directly connects your customers with your business, but a strong vanity number goes even further. A vanity toll-free number makes your company appear more established and helps your customers recognize you and keep coming back. With an easy-to-remember phone number, customers are more likely to refer you to friends and family. Custom Toll Free can help you locate the best words and numbers for your vanity toll-free number so you can boost your business and establish a trusting connection with your customers.

Testimonials and case studies

You can acquire additional credibility through testimonials of some of your best clients. Give them the opportunity to tell their story. Turn these clients into brand advocates who speak to your customer experience.

Content marketing

Share insights, information and engaging stories with consumers to establish your company as a thought leader in the industry. Whether you choose to create a blogs, articles, videos or infographics, let people know they can always come to you for the latest information.