How to Get Better Response from Your Marketing Efforts

It doesn’t matter how innovative or impressive your products and services are; without the right marketing campaign, your business can sink. Successful sales come from reaching customers through the right channels. It’s no secret that marketing is expensive, so it’s important to make sure your efforts are worth it. If you’re looking to improve your ROI, here are some suggestions to help you take action:

Dig into the data

Using Google Analytics or another marketing ROI software, point out areas where your current marketing strategy falls short. Which channels bring in the most traffic? Where do you see room for improvement? Once you have this information, you can begin making adjustments.  With data, you can now see if people are liking, but not clicking, clicking but not engaging.  Identify the weak points and adjust.

Use call-tracking software

When you have a toll-free number, you also have you the option to use an online account manager. This allows you to run call reports so you can easily sort and analyze your call data, making it possible to view missed calls and see where your calls are coming from.

Manage your budget

By using call-tracking software and other marketing analytics, you can focus your budget on the targeted areas that will produce the most leads. For example, if part of your budget is going toward producing a video about your products and services but the video receives limited views and engagement, it’s best to spend your money on another form of communication that piques the interest of your target audience.

Keep up with the trends

Staying up to date on the latest digital marketing trends can give your efforts an edge, and new ideas will keep your campaigns fresh and innovative. Some helpful places to check out include Online Marketing Institute, HubSpot and Seth Godin’s Blog.

Be consistent

It pays to be patient. Even when you don’t see immediate results, such as increased customer response, don’t give up. Improvements take time, especially when you’re trying to establish an online presence or build a list of email subscribers, so continue to move forward.

It would be wonderful if every marketing strategy you tried brought in big business, but unfortunately it’s rarely that simple. Learn from your mistakes and use these tips for marketing success. For more on how to boost your business, check out customtollfree.com/how-it-works.