Expect a Call Back: Tips for an Effective Sales Voice Message

With the fast-paced nature of business and technology, some may think a sales voicemail message is a lost art. While a voicemail may not have the highest response rate, the responses you get usually involve a greater level of interest, and in this case, quality is often better than quantity. But in order to receive responses from these rich leads, you’ll need a carefully crafted voicemail message.

So what makes a good voicemail message, anyway? Here are some key points to keep in mind:

Keep it short

The sales voicemail sweet spot is anywhere between 20 and 30 seconds. Prospects won’t listen to a voicemail that’s much longer than that, but they’ll also likely hit delete on a message that is too brief. Relay your information without asking for too much time.

Provide easy-to-remember contact info

The key to getting a prospect to call you back is to make it as simple as possible. If your voicemail includes a vanity toll-free number that your customer can easily recall, they’ll be more likely to call you back sooner.

Provide relevant information

The purpose of a voicemail shouldn’t be just to check in or touch base with your customers. Don’t waste their time. Unless you have timely or valuable information, save it for a brief email.

Stick to the structure

While you may be tempted to start a voicemail with your name and company, it’s better to lead by stating the reason for your call. Ask a thought-provoking question or provide an attention-grabbing value proposition. Then, end the call with your name and contact information.

Make it a part of your strategy

Voicemails should be only a part of your entire contact strategy. You should be mixing it up with calls, emails and other ways of getting your message across. Quality and relevant messaging increase your chances of getting a response.

Speak in your normal voice

Instead of trying to sound enthusiastic or excited, it’s best to use your normal tone of voice. Not only will you sound more at ease and personable, but the call won’t come across as generic.

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