Hottest Add-Ons for Marketing Agency Services

What are the hottest add-ons for marketing services to use for improving the value of their offerings and increasing revenues?

Today it’s really all about serving new startups and small businesses. They are growing, expanding, eager to market themselves and the easiest to win over as new clients. So what do they want and need in addition to your core services?

What will really help you stand out, improve the performance of your services and product line, enable you to raise rates or at least add new revenues from traffic whether they take advantage of your main line or not?

There are three core needs of every new startup, small business, and even large corporations launching new marketing campaigns and repositioning themselves…

Content

Pretty design is ‘nice’ but when it comes to attracting the most traffic, real conversions, and maximizing marketing ROI, marketing services know that it is really all about content. So why not start offering copywriting services? Bundle them with your own offering to increase and ensure the advertising effectiveness of direct mail, email campaigns, outdoor and PPC advertising and social. This is easily outsourced to freelance writers through platforms like oDesk and can make a world of difference in getting shared and generating referrals.

Hosting

Hosting has become one of the most popular add-ons and affiliate products today. Host Gator and GoDaddy are among the most well-known, though newer services like Copy Blogger’s Synthesis managed hosting for WordPress are popping up daily. Offering hosting can make a lot of sense as a bundled service if your marketing services include setting up new websites and blogs. However, the issue most marketing services don’t anticipate is that hosting as a stand-alone product lacks attractiveness. Most entrepreneurs really don’t get it or care; it’s like different brands of laundry detergent.

Toll Free Numbers

Then there are toll free numbers. Toll free numbers have quickly become recognized as one of the most powerful business tools available today. All businesses need them from pre-startups to existing companies. Most will want at least several of them if not large batches for testing.

Startups are surging. In Florida alone the Department of State’s Division of Corporations reports 104,490 new domestic for profit corporations registered last year; the most in four years (with the exception of blip in 2011. In 2012 the Sunshine State also saw 169,450 LLCs filed, a 300% increase over 2003 and the most shown to date on public record via the state’s website. They all need toll free numbers.

Bundle them to increase the perceived value of your marketing services and provide proof of great results or promote them via sticky widgets to increase on page time of web visitors and increase total conversion rates.