You Added Your 800# To Your Marketing Material. Now What?

You’ve spent the time, money and effort on all of your marketing tools and techniques, and you’ve added your toll-free number so customers can reach you. But what happens when the calls start to come in? How can you effectively manage your inbound phone leads to maximize their value? Your true success lies in improving the customer experience.

Here are some important tips for handling your business calls like gold:

Keep your calls organized

Using your online account manager, you can easily monitor your inbound phone leads. Features like voicemail and notification settings, caller ID, custom call forwarding and call blocking put you in control. View your call history and analyze calls based on volume, talk time and origination. This will help you find out who your callers are, where they’re from and how long they’re talking to your agents.

Lay out your strategy

Each agent taking calls should use the same approach, one that aligns with your company vision. A strong greeting and positive attitude throughout the call are crucial. Keep the conversation going by asking open-ended questions and let your customer do the talking. Try to build a relationship first, instead of using a hard-close strategy. Be respectful of your customer’s time and try to meet their needs as quickly as possible.

Qualify your calls

Not all calls are created equal. While some may be sales inquiries, others could be calling about business hours, asking for directions or simply wrong numbers. To avoid wasting time with unimportant calls, you could set up a brief recorded announcement before a call connects, identifying your business and anything the customer should know.

It’s no secret that telephone sales are difficult, but with a few simple tactics you’ll be on your way to closing deals on your inbound calls. To learn more about how Custom Toll Free works and the benefits of a vanity toll-free number, visit customtollfree.com/how-it-works.