The Importance of Toll Free Vanity Numbers

Are toll free vanity numbers really that important or just a “nice to have”? Many forego them; assuming that they are just a vanity item and that they can do just fine without them.

While at some point in the distant past, toll free vanity numbers may have been just that, or at least out of the reach of the new business owner, now business trends, globalization, new toll free prefixes, the web and technology, as well as a tighter economy has changed all that.

Toll free vanity numbers are cheaper, easy to get, help with branding, building credibility, and even dramatically enhancing advertising effectiveness through improved response and conversion rates, as well as equipping companies to become more agile and profitable.

The bottom line is that while there are many benefits and advantages of having vanity numbers today it all comes down to one deciding factor…

That is—ROI and profit margin.

It really doesn’t matter what industry you are in, how great your product or USP is, or how much venture capital you are able to raise; unless organizations are demanding the maximum ROI and highest possible margins on everything, and getting the most from every dollar they will soon be surpassed by the competition.
This is more critical than ever today. The market in any industry is a lot smaller than it was seven years ago and cannot support as many competing businesses. So you are either on your way up, or at least well-positioned and have bullet proofed your lead with the best margins, or you are fading into irrelevance.

Vanity numbers and toll free services can make everything you do better and produce better results; from maximizing marketing ROI to decreasing labor expenses, increasing speed, and boosting productivity.

Without toll free vanity numbers your organization is throwing away masses of working capital and any edge it has. Only you can answer whether that is important or not…