What Makes a Brand America Loves?

What makes a loved brand that everyone wants to do business with? What can you do to increase the love consumers show your brand?

Trust has to be one of, if not the biggest factor. What is there to build a relationship on without trust? Without trust product hits are just a fad, there is no sustainability and there are certain to be plenty of charge backs.

In contrast, a reputable, trusted brand enjoys a lifetime of income from each customer, gets shared without having to ask for it and can demand a premium on products and services.

A recent study shows Amazon as America’s most reputable brand. The survey calculating the Reputation Quotient of the country’s most visible companies bases measurements on six criteria.

1.      Emotional appeal

2.      Social responsibility

3.      Products and services

4.      Vision and leadership

5.      Workplace environment

6.      Financial performance

So what can you do to improve your company’s reputation quotient?

For a start it is clear that visibility is crucial. Without visibility you aren’t even on the radar. Toll free vanity numbers are a great way to instantly raise visibility and credibility for any business whether a 100 year old corporate giant spinning off a new division or product line or a new startup that launched yesterday. Toll free levels the playing field.

Reserving and launching a new vanity number in itself can also be a great catalyst for positioning a business at the top for the other above criteria as well. Consider using press releases, guest blogs, and a social campaign to raise awareness of your new toll free hotline and social good initiatives, attractive workplace culture, and build emotional appeal all at the same time.

This combo might just pack the best ROI and result in the most new revenues of anything your company can do this year.