Reasons for Advertising Failing on the Internet

Not seeing the results you expected and hoped for from your Internet advertising?
Here are five reasons your online advertising could be failing:
1. You Are Not Doing Enough
Many entrepreneurs and small businesses simply aren’t doing enough. Not enough blogging, too few social posts, running too few PPC ads to get the clicks and traffic needed. Maybe all that is needed is turning up the volume a little.
2. Failing to Measure & Monitor
If you aren’t watching your metrics and analytics there is no one to blame for failed advertising efforts but you. Cruel but true. There may be a single simple tweak to a landing page, copy, form or navigation that could dramatically spike conversions.
3. Not Targeted Enough
Even Facebook has a niche. Hone your focus, master your market, and then expand.
4. Poor Keyword Selection
90% of your online advertising is going to involve keywords. Poor keyword selection and usage means missing out on the majority of your product or service’s potential. Think like a consumer. Hone in on keywords which have real value, not just those with lots of search volume.
5. Your Graphics
Craigslist got lucky. Everyone else needs to make sure that their blogs, ads and websites are attractive not just informative. Looks can make all the difference.
Trends are changing too.
Have all of the above right and your online advertising is still failing? Maybe it isn’t just you. Some forms of marketing are likely to continue to decline in profitability and effectiveness. Customers don’t trust it anymore. They don’t want to see it and they don’t need it. With information so easy to find these days future advertising success is all about inbound or attraction marketing, not blasting your message in their faces.
Just be there at the top of search results when consumers are looking for your type of product exactly when they are searching. Think content marketing, search and local SEO. Just don’t overlook the essential tools for building trust, branding and streamlining communications like vanity numbers.