Is Direct Response Tracking For Your Business? You May Be Surprised.

Celebrities, actors, athletes and practically any public figure, excluding politicians, who are just fighting for the vote, have found themselves on both ends of human emotions. They’ve played the bad guys in the movies and have been cheered against rather than cheered for. Some of them even excel at this. Derek Jeter proudly wears the gray Yankee uniform with pride when visiting rival ball parks. Dennis Hopper embraced the villain role who implanted a bomb on a public city bus. These figures love what they do because of the reaction they draw from live audiences. Through the jeers, gasps and unbecoming emotions, they can literally measure the reaction they draw through the drums of their ears and words on the street. For some of these people, whether they’re on the road or playing the villain on the silver screen, it is’t any different than playing for the home team or being the protagonist in the script. All that matters is getting the best reaction.

From a business perspective, there isn’t another trait that could be more envied. Many entrepreneurs are left in the dark in regards to knowing what is and isn’t working in their marketing campaigns. Spending time and money working on their campaigns with no real significant reactions and yet expecting to survive among struggling markets can be just as difficult as as chopping through the canopy of the most dense jungles with a pocket knife. But with an effective toll free campaign, you can measure reactions and the effectiveness that erupts from those reactions. Knowledge is power. This means that you will have a better understanding on what your audience likes.

Direct Response Feedback measures the volume and quality of the leads you receive. You can use every case and example as a learning experience to recalibrate and better your message. From there you can also evaluate the logistics of the outcome. By understanding how your clients are responding to your advertising efforts, you can turn what was once a numbers game into a networking game.

Understanding reactions with direct response tracking toward your vanity 800 number adds the ability to monitor metrics and performance. By testing as you go, you can add variations to your campaign such as special offers and pricing and other promotions for specific areas and demographics. With new developments, you can differentiate between a lead and a hot lead that just didn’t bother to leave a message. With direct response tracking aligned with your toll free number services, you won’t be swinging the bat or taking the role to generate a reaction, you’ll be getting the right reactions.