How Vanity Toll-Free Numbers Power Outdoor Advertising Campaigns

Vanity toll-free numbers are so critical to outdoor advertising campaigns today that those failing to incorporate them are almost far better off donating the cash to the competition. At least it will save companies who aren’t going to do it right the time and labor.
Why are Vanity Toll-Free Numbers so Important for Outdoor Advertising?
Despite popular belief, and with online advertising and social media being all the rave today, outdoor advertising does still work. In fact, it works very well when approached with the right strategy. However, most forms of this type of marketing mean advertisers have just seconds or less to make an impression and ingrain their contact information in consumers’ brains.
Popular, international, and instantly recognizable brands may find some benefit in visual ads without phone numbers, but even then why run an ad without any possibility of generating instant income from it?
In many cases, the well-chosen vanity toll-free number could even be the one thing, which really stands out and catches the eye, making them even more valuable.
However, the undeniable bottom line is that vanity numbers have proven to increase response rates and conversion ratios again and again. So why not include them versus throwing away thousands in business?
Plus, the great thing about these numbers is that they enable the same message to work over-time, even after the ad is removed because it sticks in prospects’ minds.
Why is this a Great Time for Outdoor Advertising?
Due to the large number of business closures over the last few years and the large focus on Internet advertising today, there is far less competition for this media making it a great time to cut deals, lock in discounts, and truly stand out as a credible business versus the phantom online competition.
This can include ads at gas pumps, on top of taxis, inflatable signage, subway, rail and bus ads, airships, posters, wallscapes, and of course, billboards.
Quick tip: Don’t restrict your advertising to the immediate geographic area. Dig into demographics and data and you could find huge bargains on well-trafficked sightings, which reach the same prospects a little further out.