#Technology: #Apple #iPhone5 Available Today

Apple put the new iPhone 5 on the market today, receiving record demand but what does the new technology really mean for business marketing?
Apple started taking pre-orders for the new iPhone 5 today with estimates as many as 42 million phones could ship before end of year. Unfortunately, if you want one you’re going to be in for a wait as the first batch sold out in the first hour.
This is an even better response than to the 4S, though the low $199 tag with a data plan certainly helps put it in more hands. For some the demand may be a little surprising given there isn’t anything really revolutionary about the new phone and most of the upgrades are simply paying catch up with the competition. Yes, the 4G speeds, bigger screen, better camera, and lighter weight make it attractive but having to grab and use the Lighting adaptor for compatibility will be a pain for some, though it certainly means more revenues on the shipping of new accessories.
Whether you get yourself the new iPhone 5 or not there are definitely some important takeaways here for entrepreneurs and business owners.
Opting for the pre-order model and letting others use their resources to do most of the hyping up for you is certainly smart business and better for the bottom line. This has also no doubt helped to push Apple’s share price up to a new high, though less than 2% over yesterday.
Upgrades to Siri are potentially among the most important, though most overlooked features of the new iPhone and mean businesses must be optimizing to get themselves found.
There will clearly be a huge surge in apps being downloaded between now and 2013 thanks to this and other new phone services. However, while Apple boasts the most with 700,000 plus on the market Samsung still leads in phone market share with almost double the users as Apple. This suggests it might be easier and more profitable to move on the Android platform for maximum results and maximizing marketing ROI.