Winning Individual Branding Strategies

Are you getting the most out of your individual brand strategies and new product launches? There is more than one way to tackle individual brand strategy, each with its own advantages, which can help to boost success.

So what are some of the branding tweaks you might have overlooked which could increase the popularity and profitability of new brands and products you are working on rolling out?

Crowd Sourced Branding

The recent surge in popularity of crowd sourcing can be used with great effect for raising the visibility of a new product and brand even before day one. Why not get the crowd interacting early, let them help define the branding and give them a feeling of ownership to increase loyalty and sharing?

Multi-Brand Competition

Pushing out multiple individual brands within one industry can help to drown out the competition, enable the umbrella organization to profit from mastering multiple niches, and keep revenues steady through various cycles and trends. You’ve probably also noticed how comparison advertising can also raise the brand awareness of multiple brands at the same time; just look at laundry detergent, soft drink, and phone carrier service commercials. At the end you might not remember which of the two brands the commercial was for but you’ll remember both names.

Attitude Branding

Attitude brands can capitalize on current hot topics and trends to speed their success at just the right moment. What is it that people really care about or are concerned about right now? What causes do they want to stand up and fight for? How can your brand help them do this or deliver the lifestyle they seek?

Personal Branding

In addition to individual branding for various products of services, running and establishing a separate personal brand can make it easier to launch future offerings and speed up cash flow by providing a launch platform and front line customer base and adding instant credibility.

Affiliate Marketing

Affiliate marketing is essentially the opposite of private label branding but it offers many advantages. It saves all of the time and money investment in development and testing, means immediate profits and profitability, and certainly saves the high cost of creating and promoting a new individual brand identity of your own.