Maximizing Marketing ROI for Mobile Apps

Planning a mobile app? How can you make sure it’s a hit with the right crowd, sees masses of downloads, and generates real results?
While it’s pretty easy to create mobile apps on multiple platforms today entrepreneurs do need to make sure they are focusing on the right operating system for getting their app in the hands of their ideal prospects. So who uses which devices?
According to TechCrunch and a Forrester Research report, Generation Y definitely prefers iOS, well, at least until the recent Apple Maps debacle. Generation X on the other hand, those ages 32 to 45 surprisingly prefer RIM, followed by Windows.
It is also interesting to note the income disparity between users of different operating systems. Apple users are the wealthiest with an average household income of $105,200 with Windows users the least affluent with an average income of just $81,100.
How mobile users get and select apps is also critical for businesses to know for maximizing marketing ROI and can make all the difference in whether their apps are actually downloaded and spread.
According to the above report 75% of tablet users and 60% of mobile phone users get their apps directly from their device’s app store. About half choose apps because they came already installed. Only 24% of mobile phone users downloaded an app from a website directly to their devices.
How do tablet users find out about new apps?

59% rely on recommendations from people they know

49% go on apps recommended by the app store

39% credit search engines like Google for finding apps

So while it has become much easier for small businesses to roll out their own mobile apps, paying attention to how they are advertised and how they are made available is critical for maximizing marketing ROI.