How Can Vanity Toll-Free Numbers Bring You Leads?

A vanity toll-free number is great for people to pick up the phone and call your business. It helps them remember your phone number, make a connection in their minds between your business and what they need or want, and can form the centerpiece of your marketing campaign. It can also bring your salespeople new leads to pursue.

How? It all flows from the increased visibility that vanity numbers provide for your business.

First, let's define the word “lead.” A lead is someone who may become a customer. A lead is contact information for someone who wants or needs your product or service, but the deal isn't closed yet that they will buy from you as opposed to your competitors, or now as opposed to later. Contact information can be a phone number, an email address, or even a mailing address—plus a name, of course—any way to contact that person and turn their interest into a sale.

Now, let's say you have your vanity toll-free number out there in plain sight. It's in your email signature, on your company letterhead, and displayed on your advertising, both branding and direct-response. It's in the minds of all of your customers, because it's so easy to remember, and none of your customers have to refer to their cell phones or to pieces of paper in their pockets (or, worse, at home on their desks) to give it to their friends. All of this means that the pool of people who have easy access to your phone number increases a whole lot—just because you have a vanity toll-free number.

Out of that much bigger pool of people who have your phone number, a certain percentage will be in the market for your products, or thinking about getting what you sell one of these days and curious about it. Those people are more likely to call you.

Is everyone who calls going to turn into a sale? Don't we wish! But everyone who calls has a need or desire for the product or service that you sell, or they probably wouldn't have called. Even if they don't buy, you can at least take their contact information so you have a lead to follow up on down the road.

By making it easier for people to call you, a vanity toll-free number means more people will, and that gives you more leads.