3 Extreme Ways Adding a Toll Free Number to Your Blog Builds Your Brand

There is no doubt about it: You have worked hard to get your small business where it is at today and want nothing more than to continue expanding your business and your target reach.

As a small business owner, you not only recognize the importance of branding, but also the importance of blogging for business. But the world of content marketing doesn’t just stop there. Here are some benefits behind adding a blog to your business.

1.    Expands your reach. Regularly updating a blog is a great way to reach out to your customers and keep them up to date with new information, products, news, trends, and more. While having a blog helps get the word out about your business, your audience should have a trusted contact method to reach you.

Some small business websites offer live chat options or an email. While this can be effective, this isn’t necessarily the best way to get your customers returning for more. Without a toll free number, you’re either stuck employing a live chat operator, which can be expensive, or you’re leaving your customers waiting for an email response.

A toll free number linked through your blog will provide your customers with a way to contact you and your business immediately, without draining your budget.

2.    Legitimacy. As your small business grows and you continue blogging for your business, you want your customers to take you seriously as well as spread the word about your business. A toll free number can cover the areas of branding for your business.

Did you know that 52% of Americans make 50 or more toll free calls per year? When customers see that you have a toll free number on your website or other advertising channel, this immediately establishes trust and credibility. It says: “This business takes business seriously.” And trust is always the first step in the customer journey and the buying process.

3.    Brand recognition. Vanity numbers are a great way to boost your brand because they instantly provide brand recognition. Customers will instantly associate your vanity number with your brand, which then makes it easier to pass along your number to family and friends.

A blog is also a quick form of content that works over a long period of time. Did you know that the typical shelf life for a blog post is two to three years? So regardless of whether you contribute to your business’ blog or have a writer handle it, that time and effort doesn’t go to waste. Your blog will keep working for you longer.

Finally, we can expect to see a shift in content marketing in 2015. We are likely to see more focus and push on quality content and how that content is accurately tied to a particular brand. So why not really provide quality content and seal the deal with a toll free number?

Having a toll free number will not only allow you to add another professional element to your brand and your business, but it will provide you with a chance for your business to grow and develop. A toll free number and a blog is also a great opportunity to tell the story about your business.

If you want to know more about how you can add a toll free number to your blog, contact us online or call us at 1-800-CUSTOMIZE.