Give Your Toll Free Number a Competitive Edge the Easy Way

Businesses who acquire toll free numbers understand the benefits of using the numbers to attract new customers and retain the loyalty of lifelong patrons. Catchy vanity numbers establish the level of credibility that allows you to build trust with customers.

Memorable toll free numbers enhance word-of-mouth advertising as well as your business brand. In fact, word-of-mouth referrals increase by 200% with a vanity number.

However, the greatest benefit of acquiring toll free number comes down to a few important pieces of marketing data.

The Marketing Success of Toll Free Numbers

Return on Investment.

ROI can make dollar signs dance in your head, but achieving optimal ROI takes thinking out of the box business acumen. Yet, according to recent research, acquiring toll free numbers for your small business does indeed improve marketing ROI.

• 84% of respondents to a survey recalled a vanity toll free number
• 90% of respondents use vanity numbers to contact small businesses
• 90% who used vanity numbers generated a sales conversion rate of 30%
• 52% of Americans make 50 or more toll free calls per year

How to give Your Toll Free Number a Competitive Edge

Statistics tell only part of the toll free number story; you tell the rest. Business owners need to devise ways that enhance the value of your toll free numbers to give you that needed competitive edge. Only your imagination limits the way you leverage small business vanity numbers.

The Customer Service Edge

Acquiring one or more toll free numbers dedicated to handling customer service inquiries goes a long way in establishing the level of trust you need to build before potential customers decide to conduct business with you. Customer service should be dedicated personnel to ensure the success of customers.

Savvy businesses understand that customer complaints offer opportunities to forge long-term relationships. By solving customer complaints, you establish the reputation of efficiently dealing with issues.

Run Promotions; Don’t Let Them Run You

Customers who call your business do not like to wait long for prompt customer service. The best way to alienate your customers is to put them on hold during promotions. You can create temporary vanity numbers to match the theme of different promotions. For example, if you run a limited time two for one special, create a catchy vanity number that reminds customers of the product promotion.

The Vanity Number That Makes Sense

Do you want to strengthen your brand by avoiding glitches in your customer service program? Then, acquire toll free numbers that closely associate with the purpose of the numbers. Remember, a large part of providing superior customer service involves ensuring your customers recognize your business via toll free numbers.

It’s Not Over until the Best Vanity Number Rings…

You’ve acquired a new vanity number. Great. But your branding efforts shouldn’t stop there. Not only do you need to tie it into your brand effectively, you also need to offer the best and most dedicated customer service in your market to really gain that competitive edge. The best customer service team asks the right questions, listens to a customer’s concerns, and provides high quality solutions.

Giving your toll free number a competitive edge involves several toll free number strategies and the best resources, many of which focus on enhancing customer service. To learn more on giving your toll free number a competitive edge and make running a business easier, contact us online or by calling us at 1-800-CUSTOMIZE.

 

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