Hot #Technology: New #iPad 3 Launch & Maximizing Marketing ROI

The new iPad 3 hits the streets today, upgraded and ready to rock for business professionals and entrepreneurs. Is it really better and how can it help close more deals?

The new HD, incredible pixel count on the iPad 3's "retina" display promises to bolster the arsenal of tablet wielding professionals as well as the 4G LTE and faster processing. Teams out on the street and executives everywhere will be much better prepared to impress prospects with person presentations as well as with streaming or sharing presentations to prospects who have the new iPad 3.

Clearly, the better looking the presentation, the higher the odds of closing the deal and maximizing marketing ROI. However, while this new gift from Apple in stores on March 16th represents the latest in technology, it also actually enables dialing back to better cross the virtual – reality divide.

The iPad may be a fun personal toy but for business it can create more in person interaction. Perhaps more importantly for maximizing marketing ROI, delivering presentations on your new iPad 3 provides a much better funnel than just expecting and hoping that they will flow through your online maze the way you imagined as well as increasing sharing. This is where your vanity numbers come into play to enhance closing ratios and burn your brand and contact information into the minds of viewers.

Unfortunately, all this new technology and new marketing channels often fail miserably to achieve the most basic and primary objective – close the deal. Social, blogging and article marketing is great but when do you ask for the business? Is your sales-force asking for the business and closing new deals as often as they should? Are they really producing a higher ROI right now than a good call center and pulling in cash as fast? The new iPad 3 is cool but a better top and bottom line is a lot cooler.

Any way you look at it, a good vanity number used correctly can provide far better returns than an iPad by itself so if you don't have one, that should be your first move. Fortunately, there are many winning vanity numbers which can be locked down for a lot less than the $500.