Is Your Small Business Ready for Cyber Monday?

Now that you have survived Black Friday, you can take a bow, count the cash in the drawer, and unwind from the stress of the celebrated unofficial start to the holiday shopping season. Well, that used to be the case until 2005, when another shopping day emerged that celebrates the convenience and money saving benefits of shopping online. Cyber Monday gives consumers the chance to look online for similar deals on gifts they weren’t able to get their hands on in stores on Black Friday.

Known as Cyber Monday, the online version of Black Friday comes without all of the pushing and shoving that sometimes mars the busiest shopping day of the year. Instead, Cyber Monday shoppers take advantage of perusing small business website pages in search for discounts and specials on popular products.

Getting Your Small Business Website Up to Speed

Small business websites provide online visitors with the information they need to make purchasing decisions. From insightful blog posts to detailed product descriptions, your small business website can make the difference between converting visitors into loyal customers and chasing visitors away to competitor websites.

Although you need to content market your small business on Cyber market, you also need to make sure your small business website can handle the onslaught of visitors in search of product and service deals.

Social Media Plays an Integral Role on Cyber Monday

The promoters of Cyber Monday initially wanted to highlight the importance of small business websites. Nearly ten years removed from the inception of Cyber Monday, small business owners now must also incorporate compelling social media marketing strategies into the biggest online sales day of the year.

Your small business Facebook page should be ready to promote some of the most popular products that you offer, as well as the specials that you plan to run for customers that shop online. Savvy small business owners should send out tweets alerting both loyal and potential customers to specials that run for short periods throughout the day today. Make sure to use analytic tools to learn how you need to adapt your social media strategy to match customer shopping behavior.

Why Toll Free Numbers Matter on Cyber Monday

You might think that toll free numbers don’t play a significant role on Cyber Monday, since the day stresses online, instead of in person shopping. However, many of your customers want to speak with someone live to help them answer questions and solve problems. They also want to call your small business to verify that you still have the most popular products in stock. The best way to communicate with customers that want to speak with you is to acquire a few toll free numbers to handle the phone call deluge. Moreover, catchy toll free numbers help your small business build brand recognition by establishing credibility.

Cyber Monday does not take the same physical and mental toll on business owners as the physical and mental stress caused by working on Black Friday. Yet, Cyber Monday does require your small business to operate a highly functional website and implement proven social media marketing strategies.