Hold the Phone: 5 Must-Read Toll Free Tips

You have taken a giant marketing leap by acquiring toll free numbers. Congratulations! Small business owners can now maximize the benefits of toll free numbers by following these five must-read tips.

Get Creative. Choosing a vanity number takes a little more work than choosing any ordinary number. This is because small businesses should be brainstorming creative ways to tie in their brand in a simple word or phrase that customers immediately associate with your business. Creative vanity numbers stick in the minds of both loyal and prospective customers, and will help you stand apart from your competition. For example, you can acquire 1-800-CANINES to establish your brand as a leading pet store or 1-800-LAUGHTER for a comedy club.

Boost Your Brand. Many small business owners only acquire toll free numbers as the principal lines for their small businesses. One of the best ways to leverage toll free numbers requires you to dedicate different numbers for specific responsibilities. Acquiring just one number for customer service goes a long way in establishing your brand as one that quickly handles service issues to the customer satisfaction. You can also set up multiple toll free numbers for various promotions, products, and services.

Dedicate, Integrate, and Execute. Execution is everything with your toll free vanity number. Once your number is established, it’s time to integrate it throughout your business. Your new number should appear everywhere your contact information is displayed or published. Your toll free vanity number must be seamlessly intertwined and highly visible in everything the public sees or hears about your company.

Track Success. Small business owners track a wide variety of business data and metrics, from weekly transactions to quarterly tax payments. The same performance metrics should apply to the success of your toll free numbers. You must know the origins of your toll free calls to target customers for future marketing campaigns. Small business owners should consider using the online tracking service Dynamic Phone Tracking to learn where their customers make toll free number phone calls.

Never Miss a Call. Customers who get busy signals or voice recordings typically move on to the next small business on their lists. Your toll free numbers mean nothing unless you or one of your highly trained team members answers the phone. Busy small business owners spend some of their time outside the business. To ensure you receive every call and talk to every customer who contacts your small business, be sure to add call forwarding features to your toll free numbers.

Small businesses which take the time to follow these helpful toll free tips and fully embrace brainstorming, integrating, boosting, tracking their success, and ensuring they never miss toll free calls will no doubt lead to an increased call volume, higher customer satisfaction and retention levels, and really establish themselves as reputable businesses.